Many new business owners often ask me what they need to do to their site so that they show up at the top of the search engines. They usually want a quick answer, but the truth is… Search Engine Optimization (SEO) is a Never-Ending Process. If you want your site to be at the top [...]Continue Reading
Posts Tagged “search engine optimization”
Is it as slim and trim as it needs to be to bring in sales?
If not, here are some things you can do now to get your writing in better shape…
1. Trim the extras.
While it’s nice to have a few graphics on your Website, please don’t go overboard. Keep your Website simple with a single message on each page. Let site visitors know exactly “what’s in it for them” the second they land on your Home page.
Then, guide them where you want them to go. If you have too many graphics and clutter on your site, you may cause confusion and lose business.
2. Slim down your copy.
Take a look at the SEO copy on your Website and in your marketing materials.
Do you use short paragraphs and simple sentences?
Do you include titles and sub-titles to break up your copy into various sections?
If not, make some changes. You want your copy to be as easy to read as possible. Provide valuable information, but keep it short and sweet.
3. Add some zip to your site.
If you don’t have any videos on your Website, you are missing out on a great opportunity to share information with customers. Either have people send in videos talking about your business or make your own video about something cool going on at your business.
Have fun with it. Today’s online customers want to see videos and your business in action. Give them what they want! Just make sure your videos are professional looking and provide a good impression. And be sure to add the appropriate tagging for the search engines.
It’s Time to Look and Feel Good!
While you enjoy these final days of summer, also think about preparing your SEO copy for the busy, work months ahead. Make sure your Website conveys a simple message site visitors can understand quickly and easily, and give them valuable and interesting information they can use. With just a few changes, you can improve your copy, and sales, significantly. Now, off to the gym to work off that ice cream!
For more help with your SEO copywriting, please write to me below or at www.rembrandtwrites.com.
Did you enjoy the Labor Day holiday? If you’re like me, you ate too much ice cream and could stand to lose a few pounds! Well, this same idea goes for your Website. Is it as slim and trim as it needs to be to bring in sales? If not, here are some things you [...]Continue Reading
3 Signs Your Site Stinks
1. You don’t see any new sales specifically coming in from your site users.
When was the last time you checked to see how many new sales are coming directly from online users? Take a look at your Google Analytics (and please install them, or some other analytics software, if you haven’t already). If your numbers are low, sorry, but your site just isn’t that good.
Check your landing pages. Do they include a single message and a clear, call-to-action? If site visitors don’t’ know the benefits you offer and how to take advantage of them easily, you’ll lose online sales. Rewrite your landing pages and test them to see what works best.
2. Your clicks from new customers are dismal.
Do your analytics show that you have a lot of new, first time visitors (unique visitors)? If not, you need to increase word-of-mouth for your site.
Start by optimizing your site for the search engines. Provide valuable content using your top keywords. And if it’s appropriate for your business, take advantage of social media. Get involved on Twitter, Facebook, Pinterest, write a blog, etc. Just make sure to plan your activities accordingly so you get the best results for your time and effort.
In fact, you may want to look into hiring some outside consultants to help you with this. Yes, this costs money. But these experts can significantly increase site visitors and provide a great ROI.
3. Your bounce rate is high.
Are a lot of your site visitors looking at one page on your site and then leaving? Look at the bounce rate for various pages on your site in the analytics. If people are not interested in what you have to offer, they are not going to spend time on your site.
When this happens, it’s time for a site revamp. Figure out what your customers want by looking at the content they look at most on your site. You can also offer an online survey or simply ask them. It’s essential to answer questions and provide solutions for your site visitors within seconds of arriving at your site. Otherwise, they’ll go straight to your competitors.
Your Site Can Always Be Improved.
While you may think your site is fantastic, your analytics and sales numbers may prove otherwise. Take some time to review what is going on with your site each week. What are site visitors most interested in and how can you give them what they want? Even if your site is doing well, it can always do better.
By being in tune with your target market and providing valuable information quickly and easily, your site will improve significantly. More important, you’ll build online buzz and increase sales that will help grow your business fast.
For additional help increasing sales with your SEO site, please write to me below or at www.rembrandtwrites.com.-->
You love your site. The graphics are way cool and your customers love it! This may all be true, but is your site really helping you grow your business and increase sales and awareness? Not sure? You may want to review these… 3 Signs Your Site Stinks 1. You don’t see any new sales specifically [...]Continue Reading
The birds are singing. The flowers are blooming, and Google is probably updating their search engine systems again. In a past update (http://on.wsj.com/AorvqW), Google incorporated “semantic search,” looking at the meaning of words… so how does this change your SEO processes? Well, if you haven’t been writing quality content and just posting as many search [...]Continue Reading
Are you getting all you can out of your SEO, search engine optimization efforts, right now? Here is a quick checklist of the things you need to make your search engine optimization activities a success: 1. Provide great content. Offer your customers tips, insights and stories they can actually use. And be sure to use [...]Continue Reading
If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when [...]Continue Reading