You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. [...]Continue Reading
Posts Tagged “search engine optimization”
Every day, there seems to be some kind of new technology or app out there to help you run your business. This one will increase productivity. That one will help your customers find your business online. Yet, another one will help you save time and money. As a new entrepreneur, it can be impossible to [...]Continue Reading
Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their “penguin update.” They are really cracking down on sites built solely for search engine optimization (SEO) purposes. But there is no need to worry. If you follow a few simple rules that [...]Continue Reading
Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.” And while it can be wonderful to have all this [...]Continue Reading
You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t’ stress out. You have no control over what Google does. But there is one thing you can do to ensure you maintain your top SEO rankings, [...]Continue Reading
If you are actively involved in your social media activities, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a simple fix for this. Remember, social media is about being social and interaction. When you are not sure what to [...]Continue Reading
“Help! Someone is stealing my SEO content and posting it on their site. What can I do?” I’ve heard this a lot lately, and it may be something you are worried about too. They say imitation is one of the best forms of flattery. But you spent time, money and effort crafting the right, search [...]Continue Reading
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media efforts, and more. With this in mind, here are… 3 Questions to Ask to Avoid SEO Keyword Stress! 1. What [...]Continue Reading
You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn from your mistakes, and to create a more [...]Continue Reading
As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are… 3 Ways to Know Whether or Not You Should Get [...]Continue Reading
Overwhelmed with SEO Options? There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions: Should you do your own SEO or hire a firm? Is SEO worth it? Will you be able to get to the top of the search engines? With all of the [...]Continue Reading
If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are… 5 Reasons to Use the Phone Instead of E-mail 1. You have [...]Continue Reading
Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]Continue Reading
On your mark, get set, go! The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute… Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals [...]Continue Reading
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program: 3 Things to Do Right [...]Continue Reading
But as you scan the Web one day, you notice that your site is not showing up in the search engines.
You look a little closer and notice that all of the tagging you added to the site previously is no longer on the site.
What happened? Where did all of your hard work go?
Oops! This was an unexpected surprise, and you forgot a few things.
With this in mind, here are:
3 Ways to Avoid Unnecessary, SEO Surprises:
1. Check Your Tech.
If there are other technicians working on your site, communicate with them on a regular basis. They may be updating the site, forget about your coding and remove your SEO tagging.
When this happens, all of your hard work coding each page with the appropriate title tags and descriptions will be worthless. Even worse, the site engines will have a difficult time finding your site.
2. Monitor Results.
Even if you are the only person working on your site, it’s essential to check your site statistics on a regular basis. What are people clicking on? Are the search engines finding your site? Which keywords are working and which aren’t?
If you don’t check your site to see what’s going on, how do you know if your SEO activities are successful or not?
3. Make Changes.
By regularly monitoring your site, you’ll be able to see which keywords bring in the most traffic and the content your visitors find most appealing. Then, you can discard the words that aren’t working and update your copy to provide more value – for your customers and the search engines.
After doing tedious, keyword tagging for a site, it can be easy to put it aside and forget about it. But if you don’t check your site statistics frequently and know what’s going on, you’ll waste time and money in your SEO efforts.
More important, you will not see an increase in site traffic and that means a loss of new customers and sales!
Do you need help increasing your site traffic with search engine optimization? Please contact me here or at www.rembrandtwrites.com.
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [...]Continue Reading
“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, www.linkedin.com, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, you [...]Continue Reading
Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase. How [...]Continue Reading
If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you are a new entrepreneur or a seasoned pro, it can be [...]Continue Reading
Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are three tips to help you keep your SEO program on track: [...]Continue Reading