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Posts Tagged “search engine optimization”

SEO Is Not About Keywords

Follow These 6 SEO Guidelines for Search Engine Optimization Success? If you think SEO, or search engine optimization, is just a buzz word and a matter of adding keywords to your site to increase traffic, you are wrong. Search engine optimization is a big part of your overall, content-strategy program tied directly to your marketing [...]

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Why Spend Time Blogging?

An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you [...]

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So What is SEO Anyway?

What is SEO? Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If [...]

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Why Isn’t Your AdWords PPC Campaign Working?

Don’t Waste Time on SEO That Is Not Working “Why isn’t my SEO, PPC campaign working?” “My site traffic is not increasing with my AdWords PPC campaign!” “I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking [...]

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Find Out Why Your SEO Isn’t Working

Are you making this big, SEO mistake? Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? You added a bunch of keywords to your site but haven’t seen an increase in site rankings. You paid a big, SEO company to help you, but you are still waiting for results. [...]

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Come on… are SEO press releases necessary?

Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales. You [...]

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Stop Your SEO Resolution Now!

What are you thinking? Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year? By setting goals, you can plan specific activities and timelines to actually make [...]

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Why is SEO Content King?

You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means. Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. [...]

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Got Organic SEO?

Organic SEO Offers a Competitive Advantage People often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is… What about organic SEO? Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, [...]

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What to Do? Another Search Engine Update

The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!

With this information, what are you supposed to do with your SEO efforts?

1. Remain calm.

Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.

2. Review your Website.

Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!

3. Provide Value.

Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.

SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.

Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!

For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.

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The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries! With this information, what are you supposed to do with your SEO [...]

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How to Improve Site Optimization Fast

The busy, fall months are here, and you are probably inundated with upcoming, holiday promotions and year-end issues… not to mention your responsibilities with friends and family. But this is no time to forget about your SEO (search engine optimization) activities. Instead, take a few minutes to think about these three, tips: 1. Think Action! [...]

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What Are Your SEO Keywords Doing?

The kids are back at school, and you are settling into a regular work-schedule for the fall. With this in mind, it’s time to think about your SEO processes and make improvements now… before the onslaught of year-end work and the holidays hit. With this in mind, ask yourself these questions: How are your SEO [...]

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My Site is Optimized Now, Right?

Many new business owners often ask me what they need to do to their site so that they show up at the top of the search engines. They usually want a quick answer, but the truth is… Search Engine Optimization (SEO) is a Never-Ending Process. If you want your site to be at the top [...]

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Does Your Website Need Trimming?

Did you enjoy the Labor Day holiday? If you’re like me, you ate too much ice cream and could stand to lose a few pounds! Well, this same idea goes for your Website.

Is it as slim and trim as it needs to be to bring in sales?

If not, here are some things you can do now to get your writing in better shape…

1.   Trim the extras.

While it’s nice to have a few graphics on your Website, please don’t go overboard. Keep your Website simple with a single message on each page. Let site visitors know exactly “what’s in it for them” the second they land on your Home page.

Then, guide them where you want them to go. If you have too many graphics and clutter on your site, you may cause confusion and lose business.

2.    Slim down your copy.

Take a look at the SEO copy on your Website and in your marketing materials.

Do you use short paragraphs and simple sentences?

Do you include titles and sub-titles to break up your copy into various sections?

If not, make some changes. You want your copy to be as easy to read as possible. Provide valuable information, but keep it short and sweet.

3.    Add some zip to your site.

If you don’t have any videos on your Website, you are missing out on a great opportunity to share information with customers. Either have people send in videos talking about your business or make your own video about something cool going on at your business.

Have fun with it. Today’s online customers want to see videos and your business in action. Give them what they want! Just make sure your videos are professional looking and provide a good impression. And be sure to add the appropriate tagging for the search engines.

It’s Time to Look and Feel Good!

While you enjoy these final days of summer, also think about preparing your SEO copy for the busy, work months ahead. Make sure your Website conveys a simple message site visitors can understand quickly and easily, and give them valuable and interesting information they can use. With just a few changes, you can improve your copy, and sales, significantly. Now, off to the gym to work off that ice cream!

For more help with your SEO copywriting, please write to me below or at www.rembrandtwrites.com.

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Did you enjoy the Labor Day holiday? If you’re like me, you ate too much ice cream and could stand to lose a few pounds! Well, this same idea goes for your Website. Is it as slim and trim as it needs to be to bring in sales? If not, here are some things you [...]

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Does Your Site Need Help?

You love your site. The graphics are way cool and your customers love it! This may all be true, but is your site really helping you grow your business and increase sales and awareness? Not sure? You may want to review these…

3 Signs Your Site Stinks

1. You don’t see any new sales specifically coming in from your site users.

When was the last time you checked to see how many new sales are coming directly from online users? Take a look at your Google Analytics (and please install them, or some other analytics software, if you haven’t already). If your numbers are low, sorry, but your site just isn’t that good.

Check your landing pages. Do they include a single message and a clear, call-to-action? If site visitors don’t’ know the benefits you offer and how to take advantage of them easily, you’ll lose online sales. Rewrite your landing pages and test them to see what works best.

2. Your clicks from new customers are dismal.

Do your analytics show that you have a lot of new, first time visitors (unique visitors)? If not, you need to increase word-of-mouth for your site.

Start by optimizing your site for the search engines. Provide valuable content using your top keywords. And if it’s appropriate for your business, take advantage of social media. Get involved on Twitter, Facebook, Pinterest, write a blog, etc. Just make sure to plan your activities accordingly so you get the best results for your time and effort.

In fact, you may want to look into hiring some outside consultants to help you with this. Yes, this costs money. But these experts can significantly increase site visitors and provide a great ROI.

3. Your bounce rate is high.

Are a lot of your site visitors looking at one page on your site and then leaving? Look at the bounce rate for various pages on your site in the analytics. If people are not interested in what you have to offer, they are not going to spend time on your site.

When this happens, it’s time for a site revamp. Figure out what your customers want by looking at the content they look at most on your site. You can also offer an online survey or simply ask them. It’s essential to answer questions and provide solutions for your site visitors within seconds of arriving at your site. Otherwise, they’ll go straight to your competitors.

Your Site Can Always Be Improved.

While you may think your site is fantastic, your analytics and sales numbers may prove otherwise. Take some time to review what is going on with your site each week. What are site visitors most interested in and how can you give them what they want? Even if your site is doing well, it can always do better.

By being in tune with your target market and providing valuable information quickly and easily, your site will improve significantly. More important, you’ll build online buzz and increase sales that will help grow your business fast.

For additional help increasing sales with your SEO site, please write to me below or at www.rembrandtwrites.com.

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You love your site. The graphics are way cool and your customers love it! This may all be true, but is your site really helping you grow your business and increase sales and awareness? Not sure? You may want to review these… 3 Signs Your Site Stinks 1. You don’t see any new sales specifically [...]

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How to Improve Your SEO Rankings

The birds are singing. The flowers are blooming, and Google is probably updating their search engine systems again. In a past update (http://on.wsj.com/AorvqW), Google incorporated “semantic search,” looking at the meaning of words… so how does this change your SEO processes? Well, if you haven’t been writing quality content and just posting as many search [...]

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Summer of SEO Success

Are you getting all you can out of your SEO, search engine optimization efforts, right now? Here is a quick checklist of the things you need to make your search engine optimization activities a success: 1. Provide great content. Offer your customers tips, insights and stories they can actually use. And be sure to use [...]

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Time to Increase Sales with PR, SEO and Marketing

If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when [...]

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Are You Too Attached to Your SEO Copy?

If you are a good search engine optimization (SEO) copywriter, then you probably spend hours crafting the perfect message and placing the appropriate keywords in just the right place. You care about the message and providing value to your client and their customers. But are you too close to your copy and wasting time in [...]

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Beware SEO Bundling!

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount. [...]

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