salesforce Archives

7 Reasons Every Startup Needs a Business Credit Card

A business credit card is one of the most important financial tools in any startup's toolbox. It’s way more than just a personal credit card that you use for business dealings—it’s a unique, flexible form...

byMeredith Wood

December 16, 2020

How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to...

byElijah Masek-Kelly

June 14, 2018

Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division...

byTien Tzuo

June 5, 2018

How the 3 Waves of Artificial Intelligence Can Elevate Your Startup

Artificial Intelligence (AI) is enjoying a prolonged moment in the spotlight. It’s easy to understand why: the potential applications for AI technology are seemingly endless and the implications are profound. But as powerful as AI...

byGunjan Bhardwaj

February 28, 2018

Go Beyond Money to Inspire Your Salespeople

Salespeople are the folks that open doors and close sales. They are responsible for generating the lifeblood of your business: revenue. However, your salespeople are also your frontline, and oftentimes the only touchpoint customers have...

byThe Sloan Brothers

February 3, 2018

6 Ways to Profit With a Purpose as an Entrepreneur

Doing well is hard enough for most entrepreneurs. How on earth are they supposed to make their business a force for good, too? Six altruistic members of The Oracles share how you can make the world a...

byThe Oracles

January 31, 2018

4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do...

byGrant Polachek

October 7, 2017

5 Startups Headed for Success (and How You Can Learn from Them)

Smart entrepreneurs know it’s not the business model itself that creates success, it’s the mind and strategy behind it. It’s the long vision, the sleepless nights, the endless pots of coffee and that insatiable drive...

byLarry Alton

March 29, 2017

The Killer Marketing Stack for Startups

Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three...

byAlex Gauthier

February 12, 2017

7 Unique Public Relations Concepts for Your Business

You’ve spent months working on your new product and are counting down the days to launch. Your final to-do on launch day is send a news release to your top-tier reporters, and pitch them on covering...

byGini Dietrich

December 26, 2016

5 Clues that You Need Salesforce

Here are 5 reasons that may indicate that you are ready to move up to Salesforce as your contact and lead management (CRM) provider. Ask yourself if these statements apply to your needs. If so,...

byRachel Blankstein

July 27, 2011

Salesforce for cheap

I'm no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I've heard that the magic number is 6 or 7 points of...

byJonathan Hudson

June 25, 2005