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Posts Tagged “Sales”

SEO Copywriting Works

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing out on a great opportunity. Check out free tools like www.wordtracker.com and www.keyworddiscovery.com for more information. Now, for those of [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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Give yourself a break!

  While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each day. I know I was starting to feel major burnout too, and I finally decided to spend the weekend scuba [...]

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You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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Can Trendsetting = Cash in Today’s Marketplace?

Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers.  While this article talks mainly about fashion designers, I believe it can translate to other industries as well.  The bottom line is that retailers are looking for new ideas to excite and motivate their customers [...]

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Nobody Wants New?

I just returned from the ABC Kids Expo in Vegas this past week.  The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains.  Buyer traffic was down as the case with most shows; however, I couldn’t help but notice a reoccurring theme throughout the five [...]

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Working with the Big Boys

Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”.  Just around the corner… redemption for all those long hours spent fine-tuning your product, reciting your elevator pitch in the mirror, and packing orders until 2am.  While getting an initial [...]

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Take Advantage of Your Media Clips

After you work hard to obtain a major media mention, what do you do to extend the results of that clipping? Instead of simply ignoring the story after thanking the reporter and posting it on your website, here are 3 things you can do to get the most out of this publicity: 1. Order reprints [...]

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4 Quick Changes to Boost Web Sales Fast

Did you know that you can boost sales for your small business fast by making a few small changes to your website copy? And the best part is…it won’t cost any money! To start, here are 4 changes you can make right away:   1.     Review and set specific business goals for your website. Take [...]

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Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have: Knowledge of merchandise Belief in the merchandise or service Knowledge of the prospective buyer Ability to make the prospective buyer [...]

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The art of the sale

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a customer-centered fashion – and then go for the sale at the exact right moment, is more difficult than one would [...]

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On The Verge of Something Big

You think you have everything in order. You created a plan. You’ve made the contact. Things look good. And you are just waiting for the big deal to come through. And waiting. And waiting. I think The Verge is the most exciting place for an entrepreneur. But if you stay there too long, it’s a [...]

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Desperately seeking sales

We recently received a plea for help from an entrepreneur who just started up a consulting business. She was having a hard time getting initial customers. A lot of people who are just starting up have the same challenge–they’re desperately seeking sales. It’s tough to ramp up sales volume when you’re a new business without [...]

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