Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to your list on a regular basis. If you answered B and [...]Continue Reading
Posts Tagged “Sales”
Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services. What do you do? Small Business Public Relations to the Rescue! It’s time to build buzz by contacting the media, posting SEO press releases, using [...]Continue Reading
Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]Continue Reading
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]Continue Reading
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of [...]Continue Reading
1) Learn From Your Own Blog Do you check out your blog posts to see which posts are getting the most re-tweets or comments? You should. Every week, I go through my posts and take notes about what worked and what didn’t. If you don’t know what your audience liked in the past, you won’t [...]Continue Reading
So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money… so I asked question after question [...]Continue Reading
It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]Continue Reading
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with… “Why are we not seeing more sales?” “Why did that [...]Continue Reading
How was your Halloween? Was it as scary as your current, publicity activities? Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided [...]Continue Reading
Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the [...]Continue Reading
Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths about marketing. Sorry, but I’m here to debunk those myths. Here’s the top 4. 1. Marketing is all I need [...]Continue Reading
Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get any easier, do they? Well, this morning is a little worse… My head is throbbing, and the pillow is soaking [...]Continue Reading
As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information… They are capturing site visitor data to create customer relationships and grow sales. [...]Continue Reading
Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because I’m a morning person. I had to train myself to get [...]Continue Reading
As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before you contact reporters, [...]Continue Reading
You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your press release and visit your [...]Continue Reading
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current publicity activities! By hiring a PR consultant who acts as an extension of your team [...]Continue Reading
Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution that launched in March to help small businesses handle data. Tell us about InfoDome and why you created it. InfoDome [...]Continue Reading
And as luck would have it, I was in the market for a new car and was especially looking for a Chevrolet Trailblazer. I really liked the person that I was speaking with and told them that I was in the market for a Chevy and asked if they would contact me. We exchanged business cards and I looked forward to their call.
A few days passed and I still had not heard from the salesperson. I was very anxious because I really wanted to buy a Chevy Trailblazer. So I gave them a call, leaving a voice message on their cell phone and on their office phone. And then I waited for a return call. And a few days, I still had not heard from the salesperson and so I gave up.
I decided that if they did not want my business, I would take my business elsewhere, ending up buying my Trailblazer through the car buying service located at my credit union.
I’ve had this happen to me several times, and in each case, the sales person, or business owner has lost thousands of dollars in sales from me all because they did not follow up!
I think many business owners confuse the term “marketing” with the term “selling.” Marketing is simply the process or strategies that you use to get the word out about your business and gather leads. Selling is the process of turning those leads into paying customers.
The biggest problem that I see in marketing your business is that you can be the best marketing in the world, but if you don’t convert the leads to clients you have nothing. And the most important step in converting leads to clients is simply following up with them.
There are many ways to follow up with leads or prospects, here are just three.
After you exchange information and agree to follow up, give them a call within 24 hours. Say something like, “Hey, I said I would follow up with you, and here I am! I would love to get together with you to learn more about your needs.” Don’t aim to sell them your product over the phone. Aim to set an appointment and to build a relationship. Find out about what they want before you start selling them.
If the thought of making a phone call gives you hives, then you could also follow up by email. The benefit to that of course is that you can do it at any time, and they can answer at their convenience. If you don’t hear back from them though, go back to step one.
3. Snail Mail:
Yes, snail mail still exists, and believe it or not people enjoy getting old fashioned cards and letters. If you’re just not sure about the person, or if you want to send them some additional information, sending a letter via regular mail is a good option. However, if the contact had indicated that they were interested in your product because they are looking to buy one in the near future, do not use snail mail. Give them a call first, within 24 hours is best.
The lack of following up is the biggest mistake small business owners make and it costs them thousands, if not millions. Don’t let this happen to you. Follow up with people right away. I guarantee your sales will soar!
Note: This is an excerpt from my upcoming book “How to Build Buzz for Your Biz: Tap into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business.”-->
Have you ever had this happen to you? Several years ago, I attended a business networking function and I just happened to strike up a conversation with a person who sold cars for a local Chevrolet dealership. And as luck would have it, I was in the market for a new car and was especially [...]Continue Reading