Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales. You [...]Continue Reading
Posts Tagged “Sales”
What are you thinking? Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year? By setting goals, you can plan specific activities and timelines to actually make [...]Continue Reading
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips… • [...]Continue Reading
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO efforts?
1. Remain calm.
Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.
2. Review your Website.
Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!
3. Provide Value.
Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.
SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.
Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!
For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries! With this information, what are you supposed to do with your SEO [...]Continue Reading
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask: What are your site analytics telling you? Review your most popular content, and make a note to add more of this to your site. If you are [...]Continue Reading
Happy Halloween! There is a lot of scary stuff out there, but you may be unaware of some things that are really frightening and happening right in your office! For example, when was the last time you reviewed your Website? If you have been busy focusing on your core responsibilities as a business owner, months [...]Continue Reading