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Posts Tagged “Sales”

How to Stop Being an SEO Panda

Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And the content farms posting articles, Website pages, blogs, etc. filled with massive amounts of will be penalized. While this update [...]

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Are You a Big, SEO Panda?

Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And the content farms posting articles, Website pages, blogs, etc. filled with massive amounts of will be penalized. While this update [...]

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What Do You Want From Your SEO Press Release?

When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place to start. However, if you are a new, small [...]

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Tips from Small Business Success-Mike Shevelev

Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company that delivers call accounting and call recording solutions to address compliance, call-center performance, security, and remote workforce supervision. Since the [...]

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Use SEO to Give Customers What They Want

In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple tool like Survey Monkey, Zoomerang or [...]

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The Secret to SEO Success

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine optimization on your site so you: Develop a [...]

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Selling to Wal-Mart: The Do’s and the Dont’s

o Make sure your product fits Wal-Mart’s mission, demographics and consumer lifestyle.

o You will need to provide the buyer with data on competitors and how your products compare or are better than them. Actual customer marketing research should be presented (not just your opinions on why your product is the next million dollar idea.)

o They don’t want to see prototypes, unfinished samples, or waste time with ideas. You probably would not even get an appointment with an idea.

o Have your pricing and product configuration ready to go. They are interested in selling, not testing new products.

o Have your packaging ready, with bar codes….at the meeting.

o Make sure you are familiar with Wal-Marts buying process, and how they place their products into the stores. (this is not so easy to do, a great agent can assist in this.)

o Conceive every question or comment the buyer might ask you about your product, and be prepared to have the answers for them. Play your devils advocate, and be willing to be in the hot seat.

o Be prepared to take some heat on pricing, and always appear to be educated on the products demographics and competitors pricing. Know, know, know your best pricing going in, you will be drilled about it! Wal-Mart buyers deal everyday with many manufacturers direct, so in their category you better believe they know what something should cost. If you’re pulling the wool over their eyes, you could look silly.

o Be willing to listen to the buyer’s advice and guidance when it comes to the product. They have great insight!

The Dont’s-

o Make sure you don’t take pictures (anywhere in the building). They are very strict, so leave your cell and camera in the car!

o Think your product is the next million dollar idea! Be humble and willing to take criticism.

o Argue with the buyer. If they turn the item down, say thank you!

o Expect the buyers to dictate to you what you need to do to develop the item. They will give general advice, however, you’re presenting to them, you better know what you are selling.

o Waste their time.

Always Dream BIG!

Kim Babjak

Kim Babjak, and her team at KimCo LLC, are a multi-faceted product development company that offers a wide range of consulting in the areas of  “Mind 2 Market” product & business development. With over 20+ years of combined retail experience and sourcing overseas, Kim Babjak and her team of professionals can help create successful product creation and placement. We help companies with product development, prototyping, and manufacturing overseas and. With our vast retail buyer relationships, we can then assist with the product being placed into electronic retail (QVC), and big box retail outlets like Wal-Mart, Target, Home Depot, Costco and many others.

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After returning from Bentonville last week, I realized what I had just done was the most exciting thing an inventor/entrepreneur could ever do. Walk the hallways of the buying office at the headquarters of Wal-Mart…. The blue and gray walls signify America, and the American dream of most product developers; to place their products into [...]

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Organize Your SEO Keywords for the Best Results

Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months. It’s [...]

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Simple Tips for Summer Sales

Now that warmer weather is upon us, you may want to increase sales now so you can enjoy more time away from the office this summer.  With this in mind, here are three actions you can take right now to start making more money from your business: 1. Update Your Website. Now, I’m not talking [...]

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How’s Your Sales Pitch Going?

I don’t know about you, but I’ve talked to many, small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get to customers  to use your products and services. Yes, competition may be tough, but if you know [...]

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Secrets to A Good SEO Keyword List

As an entrepreneur, you are probably bombarded with e-mail messages every day with someone telling you how they “get your site to the top of the search engines.” Well, if you’re like most business owners, you don’t have the money to pay for a search engine optimization (SEO) service.   Well, SEO does not need [...]

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Got an Action Plan?

Congratulations! You turned your idea into a business, and it’s time for the big launch. Now, you have public relations activities, SEO copywriting, marketing, social media, and other, activities to handle. It can be overwhelming… especially, if you are working with a small team. Well, don’t worry. All you need is some organization and to… [...]

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Exclusive Interview with Rich Dad’s Robert Kioysaki

Recently, I attended a book signing for Robert Kiyosaki’s new, best-selling book, “Unfair Advantage – What Schools will NEVER Teach You About Money.” The author of the number one personal finance book of all time, “Rich Dad Poor Dad,” investor, entrepreneur, educator, and co-host of the new radio show, “What Does It Mean to You?”, [...]

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3 Quick Updates to Improve Site Traffic

Your Website is up and running, and you love it. But, what do your customers think? If your site traffic is low (check your Google analytics to find out), it’s time to take a closer look at your site. The good news is, you can make a few, free changes that result in drastic improvements. [...]

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3 Simple Steps to PR Success

Did you remember to add PR to your marketing plan? Public Relations (PR) is all about communicating a specific message about your products and services to a targeted market, especially the media. Basically, if a reporter writes a feature story about your business, your site traffic increases. Plus, this media clip provides third-party credibility you cannot [...]

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Is Frustration Getting In the Way of Your Success?

Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so [...]

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What To Do After An Interview

You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in [...]

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Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1.      Research. First, you want [...]

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What’s Next After Your Newsletter?

Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A.     Sit back and watch who signs up. B.     Communicate with your new registrants right away. C.    Send valuable information to your list on a regular basis. If you answered B and [...]

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