Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going: 1. Find Your Unique Benefits. What [...]Continue Reading
Posts Tagged “Sales”
Are You a Trained, SEO Copywriter? If not, please stop writing your company’s content! If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on [...]Continue Reading
Is your PR program helping your small business succeed? If you just launched a new business and want to build buzz fast, or you are a struggling small business owner who needs to increase sales right away, try these… 3 Public Relations Tips for Your Small Business to Boost Sales and Awareness Now! 1. Post [...]Continue Reading
Starting a business out of your garage? Check out these insights! You’ve heard about entrepreneurs who start their businesses in their garage and become true successes. What is their secret? Well, recently I found out about Pervaiz Lodhie. He started LEDtronics, Inc., www.ledtronics.com, in his garage with his wife, Almas, in 1983. Pervaiz Lodhie Today, [...]Continue Reading
Does your business need content marketing?
There is a lot of buzz out there about “content marketing” and how it can make your business successful.
But what is content marketing, anyway?
It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.
Why use content marketing?
Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”
“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”
And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”
These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.
How do you use content marketing?
If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:
- Figure out what your audience wants and what you want to accomplish with your content.
- Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)
- Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.
- Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.
- Track the results with Google Analytics or another program.
Content Marketing Works!
If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).
By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.
It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.
What are you waiting for? Start providing great, SEO content marketing and see what happens!
For more information on SEO content marketing, please contact me at www.rembrandtwrites.com.-->
Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]Continue Reading
Are You Getting the PR Reports Necessary for Success? By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, [...]Continue Reading