Are You Getting the PR Reports Necessary for Success? By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, [...]Continue Reading
Posts Tagged “Sales”
Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales. You [...]Continue Reading
What are you thinking? Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year? By setting goals, you can plan specific activities and timelines to actually make [...]Continue Reading
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips… • [...]Continue Reading
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO efforts?
1. Remain calm.
Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.
2. Review your Website.
Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!
3. Provide Value.
Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.
SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.
Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!
For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries! With this information, what are you supposed to do with your SEO [...]Continue Reading
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask: What are your site analytics telling you? Review your most popular content, and make a note to add more of this to your site. If you are [...]Continue Reading
Happy Halloween! There is a lot of scary stuff out there, but you may be unaware of some things that are really frightening and happening right in your office! For example, when was the last time you reviewed your Website? If you have been busy focusing on your core responsibilities as a business owner, months [...]Continue Reading
Have you ever heard the quote, “If it weren’t for people, business would be easy?” Running a successful business is all about dealing with different personalities to accomplish specific goals. And this is often much easier said than done.
Well, instead of increasing your blood pressure and letting these people get to you, here are a few tips to help you open up the communication lines and accomplish more:
So many times, we are in a hurry, have an important point to get across or just want to provide our feedback. Without knowing it, this can give the wrong impression, and we can come off as pushy. This triggers a response in the person we are talking to that puts them on the offensive.
Instead of talking a lot, try to be a good listener. This way, you’ll learn more about the person you are communicating with and be able to fulfill their needs more adequately. Plus, you’ll create a better, more respectful, working relationship.
2. Stay Positive.
Even if someone drives you nuts, it’s important to keep a positive attitude. After all, you may not have control over the person you are speaking to and what they say, but you do have control over your thoughts and actions.
When you are dealing with a “Negative Nancy,” try to think of something positive about this person or the situation. It will help reduce your stress level and make the conversation more productive for both of you
3. Say “Thanks.”
If you are having a difficult time staying positive when your boss is yelling at you or you have a run-in with a negative customer, try to think of five or more things you are thankful for to change your mindset. Perhaps you are thankful you have a job with a steady income, that you are healthy and made it to work today, that you have wonderful children? The list goes on…
When it comes right down to it, there are more important things than work. If you put it into perspective and think of all the big things in life you are thankful for, your attitude will change significantly.
Hang In There.
Business can be tough, especially if you are an entrepreneur. And it’s sometimes necessary to deal with people you’d rather not talk to at all. When this happens, it’s important to focus on listening to the other person, stay positive and think of the things you are thankful for in life. This way, you can face difficult people with a smile, learn more about there needs and maintain a healthy attitude that will make you more successful in business… and life!
Got questions? Please write to me below or at www.rembrandtwrites.com.-->
Have you ever heard the quote, “If it weren’t for people, business would be easy?” Running a successful business is all about dealing with different personalities to accomplish specific goals. And this is often much easier said than done. Well, instead of increasing your blood pressure and letting these people get to you, here are [...]Continue Reading
The kids are back at school, and you are settling into a regular work-schedule for the fall. With this in mind, it’s time to think about your SEO processes and make improvements now… before the onslaught of year-end work and the holidays hit. With this in mind, ask yourself these questions: How are your SEO [...]Continue Reading
Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business? Well, if you’d like to get a new client right away, here are three tips that might help: 1. Ask! Make a list [...]Continue Reading
As summer fades away, I’m sure you’d love to hold onto some of your personal time and avoid working long hours. But if you’re an entrepreneur, how do you please all of your customers without giving up some free time with family and friends?
Here are a few suggestions to reclaim your personal time:
Do you have data entry, accounting, writing, or other administrative activities that need to be done? Get these tasks out of your way by hiring a virtual assistant.
These professional workers are available throughout the United States with different skill sets at various price-points.
And because you are hiring a service rather than an actual employee, you don’t need to worry about all of the legal and tax headaches involved in the hiring process.
Check out the International Virtual Assistants Organization at http://www.ivaa.org/ and other, related sites to find someone to fit your specific needs.
2. Find an Intern.
Many high school and college students are looking for work to add to their portfolios. Offer to provide opportunities to help them succeed.
You’ll get some inexpensive help, and your interns will get valuable, on-the-job experience to use in their future careers. Just be aware that you’ll need to take some extra time to train these newbies carefully.
3. Get help from your kids.
If you haven’t already done so, have your kids help you with your business. Not only will they learn important skills and the importance of working for an end-result, but you may be able to use this as a tax deduction too.
Check with your accountant to see how you can make this work for you.
Instead of saying goodbye to summer fun and thinking you just can’t get away from work, be positive and creative. Look for people to help you finish tasks outside of your core area of expertise.
It may take a little effort to find the right helpers, but once these workers are in place, you’ll have more time for yourself and be able to get the relaxation you need to truly be successful!
Need more help with your SEO copywriting and PR to increase sales? Please write to me below or at www.rembrandtwrites.com.-->
As summer fades away, I’m sure you’d love to hold onto some of your personal time and avoid working long hours. But if you’re an entrepreneur, how do you please all of your customers without giving up some free time with family and friends? Here are a few suggestions to reclaim your personal time: 1. [...]Continue Reading
Is it as slim and trim as it needs to be to bring in sales?
If not, here are some things you can do now to get your writing in better shape…
1. Trim the extras.
While it’s nice to have a few graphics on your Website, please don’t go overboard. Keep your Website simple with a single message on each page. Let site visitors know exactly “what’s in it for them” the second they land on your Home page.
Then, guide them where you want them to go. If you have too many graphics and clutter on your site, you may cause confusion and lose business.
2. Slim down your copy.
Take a look at the SEO copy on your Website and in your marketing materials.
Do you use short paragraphs and simple sentences?
Do you include titles and sub-titles to break up your copy into various sections?
If not, make some changes. You want your copy to be as easy to read as possible. Provide valuable information, but keep it short and sweet.
3. Add some zip to your site.
If you don’t have any videos on your Website, you are missing out on a great opportunity to share information with customers. Either have people send in videos talking about your business or make your own video about something cool going on at your business.
Have fun with it. Today’s online customers want to see videos and your business in action. Give them what they want! Just make sure your videos are professional looking and provide a good impression. And be sure to add the appropriate tagging for the search engines.
It’s Time to Look and Feel Good!
While you enjoy these final days of summer, also think about preparing your SEO copy for the busy, work months ahead. Make sure your Website conveys a simple message site visitors can understand quickly and easily, and give them valuable and interesting information they can use. With just a few changes, you can improve your copy, and sales, significantly. Now, off to the gym to work off that ice cream!
For more help with your SEO copywriting, please write to me below or at www.rembrandtwrites.com.
Did you enjoy the Labor Day holiday? If you’re like me, you ate too much ice cream and could stand to lose a few pounds! Well, this same idea goes for your Website. Is it as slim and trim as it needs to be to bring in sales? If not, here are some things you [...]Continue Reading
If you are an entrepreneur or just trying to get some publicity for a new business and haven’t had any luck with reporters, you may want to stop and review your process. There are three, key things to do before pitching a media member. Conduct research. Are you just sending a press release or a [...]Continue Reading
3 Signs Your Site Stinks
1. You don’t see any new sales specifically coming in from your site users.
When was the last time you checked to see how many new sales are coming directly from online users? Take a look at your Google Analytics (and please install them, or some other analytics software, if you haven’t already). If your numbers are low, sorry, but your site just isn’t that good.
Check your landing pages. Do they include a single message and a clear, call-to-action? If site visitors don’t’ know the benefits you offer and how to take advantage of them easily, you’ll lose online sales. Rewrite your landing pages and test them to see what works best.
2. Your clicks from new customers are dismal.
Do your analytics show that you have a lot of new, first time visitors (unique visitors)? If not, you need to increase word-of-mouth for your site.
Start by optimizing your site for the search engines. Provide valuable content using your top keywords. And if it’s appropriate for your business, take advantage of social media. Get involved on Twitter, Facebook, Pinterest, write a blog, etc. Just make sure to plan your activities accordingly so you get the best results for your time and effort.
In fact, you may want to look into hiring some outside consultants to help you with this. Yes, this costs money. But these experts can significantly increase site visitors and provide a great ROI.
3. Your bounce rate is high.
Are a lot of your site visitors looking at one page on your site and then leaving? Look at the bounce rate for various pages on your site in the analytics. If people are not interested in what you have to offer, they are not going to spend time on your site.
When this happens, it’s time for a site revamp. Figure out what your customers want by looking at the content they look at most on your site. You can also offer an online survey or simply ask them. It’s essential to answer questions and provide solutions for your site visitors within seconds of arriving at your site. Otherwise, they’ll go straight to your competitors.
Your Site Can Always Be Improved.
While you may think your site is fantastic, your analytics and sales numbers may prove otherwise. Take some time to review what is going on with your site each week. What are site visitors most interested in and how can you give them what they want? Even if your site is doing well, it can always do better.
By being in tune with your target market and providing valuable information quickly and easily, your site will improve significantly. More important, you’ll build online buzz and increase sales that will help grow your business fast.
For additional help increasing sales with your SEO site, please write to me below or at www.rembrandtwrites.com.-->
You love your site. The graphics are way cool and your customers love it! This may all be true, but is your site really helping you grow your business and increase sales and awareness? Not sure? You may want to review these… 3 Signs Your Site Stinks 1. You don’t see any new sales specifically [...]Continue Reading
Recently, StartupNation was approached by FutureDash, and they had a lot to say about crowdfunding. Here’s what CEO Kevin Strong had to say… Tell us about your business. FutureDash is a technology startup focused on an energy management solution called EnergyBuddy, www.energy-buddy.com. It gives homeowners and small businesses awareness of their energy usage, helping them [...]Continue Reading
The birds are singing. The flowers are blooming, and Google is probably updating their search engine systems again. In a past update (http://on.wsj.com/AorvqW), Google incorporated “semantic search,” looking at the meaning of words… so how does this change your SEO processes? Well, if you haven’t been writing quality content and just posting as many search [...]Continue Reading
If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when [...]Continue Reading
It’s right in the middle of summer and time for fun in the sun. As you eat some barbeque, visit the beach and spend time outdoors with family and friends, the last thing you want to do is think about work. However, there are three, simple things you can do over the weekend that will [...]Continue Reading
If you are a good search engine optimization (SEO) copywriter, then you probably spend hours crafting the perfect message and placing the appropriate keywords in just the right place. You care about the message and providing value to your client and their customers. But are you too close to your copy and wasting time in [...]Continue Reading
While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… [...]Continue Reading