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Posts Tagged “Sales”

Increase sales

3 Tips to Improve Your Sales Pitch

How Can I Help You? How is your year going so far? I don’t know about you, but I’ve talked to many small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get small business customers to use [...]

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Money

3 Quick Content Tips to Boost Sales this Year

Want to start 2014 with some great content for your customers? It’s the beginning of 2014, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing? By offering valuable information your target, audience members can actually use, you’ll earn credibility [...]

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Blogging

Blogging Does Not Need to Be a Hassle!

3 Ways to Write a Killer Blog in Minutes You know you need a blog. Your competitors have one, and you know it’s a great way to provide insights and valuable information to your target market. You actually wrote a few blog entries… several months ago. And then, well, other priorities just came up. No [...]

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Increase sales

College Dropout Starts Private Money Blueprint

Successful Real Estate Investor Now Educates Others Recently, I received an e-mail from Patrick Riddle of Private Money Blueprint, www.privatemoneyblueprint.com, talking about his history of dropping out of school to pursue a new dream of becoming a real estate investor. Like some of the top business owners in the country, Patrick made his entrepreneurial dreams [...]

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Hope in Business

Take Action on Scary, Month-End Sales Numbers

Are Your Sales Numbers Frightening? It’s Halloween so things are pretty scary out there. But if you are looking at low sales numbers as the end of the month grows near, that can be darn right terrifying! If this sounds familiar, I’ve got a few helpful tips for you. First of all, are you giving [...]

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Hope in Business

Avoid This 4-Letter Word in Business

 If you use this word as a crutch, your PR, SEO content strategy and marketing efforts can suffer! There are a host of frightful decorations and haunted houses popping up, and the busy, holiday season is already here. Yikes! This is scary stuff. But there is no reason to fear… unless… you use this four-letter [...]

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Couponing

Reality TV Entrepreneur Starts Quick Couponing

How a Mother of Four Turned her Quest for Saving into a New Business If you are a struggling entrepreneur who is trying to take care of your family, save money and be a rock star business owner, you’ll love this story. Meet Pamela Davis. When her grocery bills skyrocketed, she decided to do something [...]

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SEO

SEO Pays Off For New Business Owner

Meet Robin Kuriakose of Direct BS/MD Programs After applying and being accepted into medical school, Robin Kuriakose saw a need to help others go through this difficult process. With this in mind, he started Direct BS/MD Programs, www.directbsmd.com, while going to school and working. He recently shared some of his tips with me on how SEO [...]

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Is Your Website Traffic Something to Celebrate?

How to Boost Site Traffic with SEO Content ASAP!

It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating.

Don’t worry. There is something you can do right away to increase online awareness…

Are you using SEO (search engine optimization) content marketing to bring in new customers and provide value?

If not, you are missing out on a cost-effective tool that can give you a competitive edge.

Specifically, according to stats at “The InBoundWriter Blog,”

· “Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)

· 62% of companies today outsource their content marketing — that’s up 7% from last year! (Mashable)

· Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)”

So how do you start using SEO content marketing?

Start writing unique articles, blogs, social-media posts, ePamphlets, tip sheets, case studies, and more specifically for your customers.

What do you your customer want?

Find out! Then, provide them with the valuable information they are looking for and will want to tell their friends about.

And for better results, add SEO keywords to your copy. This way, when potential customers search for specific keywords related to your products and services online, your business will appear in the listings. And if you are not a trained, SEO copywriter, find a professional to help you. You’ll see better results and save time and money in the long run.

Today, content marketing is a huge part of business success. By giving potential customers, and the search engines, valuable data, you can save time and money while increasing online buzz and sales.

What are you waiting for? Start adding valuable, SEO content to your site today!

And if you need help, please write to me below or check out the free content information at www.rembrandtwrites.com.

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How to Boost Site Traffic with SEO Content ASAP! It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating. Don’t worry. There is something you can do right away to increase online awareness… Are you using SEO (search engine [...]

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Why Spend Time Blogging?

An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you [...]

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So What is SEO Anyway?

What is SEO? Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If [...]

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Why Isn’t Your AdWords PPC Campaign Working?

Don’t Waste Time on SEO That Is Not Working “Why isn’t my SEO, PPC campaign working?” “My site traffic is not increasing with my AdWords PPC campaign!” “I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking [...]

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Communicate for Business Success

Are You Communicating? You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence. You need information to finish a project and send out an email, call and text. Silence. You call your client and leave a message to get some information for a looming deadline. Silence. Do any [...]

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Spring Into New SEO, Sales and PR

Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going: 1. Find Your Unique Benefits. What [...]

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Stop Writing Your Online Content!

Are You a Trained, SEO Copywriter? If not, please stop writing your company’s content! If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on [...]

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What is Content Marketing?

Does your business need content marketing?

There is a lot of buzz out there about “content marketing” and how it can make your business successful.

But what is content marketing, anyway?

It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.

Why use content marketing?

Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”

For example:

“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”

And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”

These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.

How do you use content marketing?

If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:

  1. Figure out what your audience wants and what you want to accomplish with your content.
  2. Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)
  3. Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.
  4. Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.
  5. Track the results with Google Analytics or another program.
  6. Repeat!

Content Marketing Works!

If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).

By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.

It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.

What are you waiting for? Start providing great, SEO content marketing and see what happens!

For more information on SEO content marketing, please contact me at www.rembrandtwrites.com.

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Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]

Continue Reading

Good PR Results Not Possible? Baloney!

Are You Getting the PR Reports Necessary for Success? By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, [...]

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