sales leads Archives

How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to...

byEllan Dineen

March 3, 2019

How to Follow Up With Sales Leads the Right Way

It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait...

byJustin E. Crawford

May 28, 2018

5 Common Reasons Why Your Startup is Losing Leads

Leads are the lifeblood of just about every small business. They’re the fuel that keeps the engine going. With a steady influx of targeted leads, you’ll make more sales, learn more about your customers and...

byParker Davis

August 3, 2017

Where Bad Sales Leads Come From and How to Avoid Them

Avoid Getting Bad Sales Leads Lots of small business owners and sales people complain about not having enough good sales leads, or feel like the sales leads that they have are not good enough. It’s...

byGregg Schwartz

March 4, 2015

How to Build a Sales Lead Funnel

Build Your Sales Funnel As marketers, most of us spend a lot of time worrying about of the "front end" of our marketing efforts. Advertising campaigns, direct mail campaigns, email campaigns, search campaigns, PR campaigns,...

byBob McCarthy

November 10, 2014

3 tips to ignite sales leads from your blog

Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without a focused approach and measurable goals, it’s easy for the...

byGregg Schwartz

October 28, 2014

Salesforce for cheap

I'm no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I've heard that the magic number is 6 or 7 points of...

byJonathan Hudson

June 25, 2005