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Posts Tagged “Ryan Allis”

5 More Refreshing Approaches for Your Email Newsletters

 Last week I briefly discussed five ways you can refresh your newsletters using several different style approaches. Today, I will provide you with a few more ways you can improve your email newsletters. Benchmarking and Statistics —Customers and prospects are eager to hear how your company is performing. Providing benchmarking information and industry statistics will [...]

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5 Refreshing Approaches for Your Email Newsletters

A common problem that email marketers face is the lack of a fresh approach to each of their email newsletters. More times than not, the focus lies on the quantity rather than how the information is presented. Below, I have included a few content approaches to improve your next newsletter. Case studies- Develop a case [...]

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How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return on investment. Segmenting your email list of contacts enables you to select a portion of your audience for targeted marketing. [...]

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Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns. [...]

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Sustaining Great Customer Relationships

Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting to know your audience, defining your purpose, and providing incentives to turn prospects into customers will encourage a higher return in investment and overall, a better quality campaign. As a starting point, you must find what format [...]

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Receiving Compatible Email Messages via Mobile Devices

Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it creates a sense of urgency for each sale. However, when using those techniques, it is important to remember that you may not be reaching your full audience without including a text version with every HTML email newsletter [...]

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