Browsing Tag

Ryan Allis

43 posts
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Email Marketing Review

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing...
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Testing Promotions through Email Marketing

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from...
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Localizing your Email Marketing Campaigns

Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing...
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Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers' minds. Today I am going to discuss how you can leverage surveys to get the...
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Managing Your Sending Reputation

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email...
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Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases...
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Email Marketing Preparation for the Holidays

Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such...
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Ways to Develop Your Email Lists

So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in...
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Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As...
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How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return...
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Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out...
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Sustaining Great Customer Relationships

Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting to know your audience, defining your purpose, and providing incentives to turn prospects into customers will encourage...
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Improving Content in Email Messages

More than half of all email users today are using multiple accounts. Because of this, email marketers believe standard email messages are less targeted to users and are falling on deaf ears. Creating effective content...
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How Accessible are your Emails?

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new...