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Posts Tagged “publicity”

8 Tips for Fast and Free Publicity

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.   But how do you pitch your story to a reporter?   Here are eight quick-tips to help you through the media process:   1. Know Your [...]

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Controversy Sells

Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit.     This shocking revelation led to over 200 stories in the media from all over the world.  From Arizona to Tokyo, people were talking; even protesting; the Arizona restaurant that was cooking the Easter Bunny for dinner. [...]

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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya Gonna Call?” Once you have a PR Plan in place, it’s time to get smart with a good dose of [...]

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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well.   With this in mind, [...]

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