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Posts Tagged “publicity”

Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya Gonna Call?” Once you have a PR Plan in place, it’s time to get smart with a good dose of [...]

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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well.   With this in mind, [...]

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Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t? If you are at wit’s end, here are a few quick things you can do to boost sales with PR [...]

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Get Ready for Big Publicity Activities

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success! But now, it’s time to prepare. Why? The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, [...]

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How to Get on “Oprah”

“Can you get me on Oprah?” That’s the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there is one thing you need to consider: “Oprah” caters to a specific audience. Is this the audience you want to [...]

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Shhh…Three Secrets for Amazing DIY Publicity

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned quite a bit in the process.  One of the things that I have learned is that you don’t have to [...]

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Beat Recession Blues-Do Your Own PR-Part 2

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation in order to be successful. And if you missed Tuesday’s entry, you’ll find the first two steps to start your [...]

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How to Score Top Media Placements

Today is definitely going to include a brief celebration on my end. After having stories cut at the last minute due to election results, my client is enjoying the publicity benefits of a mention in the June 16th edition of Newsweek®. Now, the story is much smaller than expected (after involving many interviews, phone calls, [...]

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Has Your Phone Stopped Ringing?

I’ve talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy. As an entrepreneur, you’ve probably noticed this too. And it can be easy to fall into an emotional trap of negativity and disappointment. If you are feeling this way, try to [...]

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