3 More Free Publicity Tools
Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set...
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public relations
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3 Free Publicity Tools
On an earlier blog entry, I gave you this list of free, press-release posting sites, https://www.rembrandtwrites.com/FreePressReleasePostingSites.htm. But are you using these free tools to build buzz and sales too? Free Search Engine Optimization (SEO) Add...
2 Contests with great upside
StartupNation's 3rd Annual Home-Based 100 competition This is the quintessential ranking of home businesses and the superstar people behind them. StartupNation selects 10 Top Ten Winners across ten categories including Recession Busters, Greenest, Wackiest, Savviest...
Why Do You Need a Copywriter?
If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: - Optimize conversion rates;...
The Good For You Girls’ Light Bulb Moment for Natural Skincare for Tweens
Do you have a great idea for a product? Check out the “light bulb” moment Grace Hvasta-Petrarca had when she was having lunch with her friend. Grace started looking for an all natural skincare product...
Interview with Cynthia Good of PINK-Part 2
Last week, we talked to Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for...
Exclusive Interview with PINK’s Cynthia Good
Recently, I caught up with Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for...
The Hymn Project Finds a Niche with Piano Hymns-Part Two
On Tuesday, we heard from Tasha Golden of "The Hymn Project," www.thehymnprojectCDs.com. Here are more treat tips from Tasha on starting a business in a unique, niche: What techniques have worked the best in bringing...
The Hymn Project Finds a Niche-Part One
Do you have an idea for a great, niche product or service but think it's already available? You may be able to start a great business with your idea. Check out this interview with Tasha...
Small Business Profile: Lead411
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands...
Are You Guilty of These 3 Web Sins?
Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t...
How Are You Promoting Your Lemonade Stand?
Over the 4th of July, I was walking around an affluent neighborhood and about every block or so, there were children selling lemonade. Lemonade Stand 1. At the first stand, the kids were yelling from...
Cool Idea Hits it Big with Publicity
I recently found out about this business called Klymit, www.klymit.com. If you're a scuba diver like me, or just like to spend time outdoors, it's pretty cool stuff. With this in mind, I tracked down...
Is Twitter Part of Your PR Activities?
Twitter, https://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it...
How Do You Grow During a Recession?
Some companies are doing well during these tough economic times. That’s why I sat down with David Durick of gotoBilling, www.gotobilling.com, to find out the secret to their success (and how marketing has played a...
PR Does Not Equal Press Release
The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online. But if you want a...
What is your SEO Team Doing?
Are you getting results from your current, SEO efforts? If not, why not? I've talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer...
Success Tips from Ari Rabban of Phone.com
Recently, I heard about a new kind of phone company and their PR tactics. Here, Ari Rabban, CEO of Phone.com, www.phone.com, shares his thoughts and insights on success: Tell us about Phone.com. Phone.com is a...
How to Compete with the Big Guys
In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them....
SEO Guru Heather Lloyd-Martin Provides Valuable Tips and Information
Are you using SEO? In today’s economy, search engine optimization is a cost-effective way to increase online awareness and sales… fast. To find out more about this hot topic, I caught up with one of...