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Posts Tagged “public relations”

SEO Copywriting Works

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing out on a great opportunity. Check out free tools like www.wordtracker.com and www.keyworddiscovery.com for more information. Now, for those of [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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Does Your SEO Copy Sound Like An Ad?

I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you think this way too? If so, you are missing out on a great opportunity. How are potential customers going to [...]

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Why Hire an SEO Copywriter?

If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for than just adding some popular keywords to your copy. SEO is a process that involves research, strategy, planning, and regular [...]

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GoToBilling.com’s Mom Entrepreneur Offers Success Tips

On Tuesday, we talked to super Mom entrepreneur, Stacy Roderick. Stacy helped create the one-stop resource for paperless invoicing, marketing and electronic billing atGoToBilling, www.gotobilling.com.Today, Stacy shares more of her work-life balance success tips. What advice do you have for other couples who work together?   Separation of duties and plenty of communication. Try not to step [...]

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GoToBilling.com’s Mom Entrepreneur Gives Tips

If you are a mother pursuing your small business dreams, check out this interview with Stacy Roderick of www.GoToBilling.com. Stacy manages to take care of her family, cook healthy meals, stay in shape, and help run a successful business all at the same time. Here’s what Stacy had to say: How did you get started [...]

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How to Get People to Your Site

What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it’s time to take action. Here are three quick things you can do: 1. Send out SEO press releases. Add search-engine optimization keywords to your press releases. This way, it will be easier for [...]

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Mark Amtower’s Success Secrets 2

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]

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Mark Amtower Offers Success Secrets

Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I caught up with Mark to get his success secrets, and here’s what he had to say: Tell us a little [...]

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Get Lucky with Targeted PR and SEO

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]

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Lose your job? Start a business!

After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job.  She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]

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Steve Roderick of gotoBilling.com Exposes Success Secrets

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]

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SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will.  And if you have a tight budget, you can significantly increase [...]

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Austin Rocks with Friendliness

I just got back from my first trip to Austin, Texas. And as excited as I am to share all of the new insights I learned to help my clients with their Web copywriting, PPC, e-mail campaigns, and SEO, I learned something even more important…the value of a smile. Now, I have never been to [...]

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Show ‘em the Love

Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood? A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people [...]

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Robert Kiyosaki Interview-Part 2

On Tuesday, you heard from Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. Here is the continuation of our interview: What main pieces of advice do you have for entrepreneurs and new investors today? I would say [...]

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Exclusive Interview with Rich Dad’s Robert Kiyosaki

Recently, I met Robert Kiyosaki, and he agreed to offer his advice to the StartupNation audience. Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. As an investor, entrepreneur and educator with unconventional perspectives on money and investing, he has [...]

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Cathy Kerns’ Success – Part 2

On Tuesday, we talked to Cathy Kerns, KernsAble Enterprises, Inc. President and creator of Style Stick Fashion Accessories for Gently Assisted Walking. Here is the remainder of that interview and more great tips from Cathy:  What marketing activities worked best for you to increase sales? We discovered very early on that our customers were going to be [...]

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Entrepreneur Turns Hardship into Successful Business

After being diagnosed with multiple sclerosis, Cathy Kerns found that there was a need for fashionable walking canes and started KernsAble Enterprises, Inc. Today, Cathy is a successful business owner who turned a negative into a positive. Read her inspiring interview below: Tell us how you got the idea to start your business and why [...]

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