As an entrepreneur, you know you need to send out a press release to announce your new business, but where do you start? Well, the good news is that it’s not difficult to write a...
Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need...
Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step...
Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya...
Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it...
Want insider secrets from a highly successful entrepreneur on how to survive tough, economic times? Well, today you’re in luck. I caught up with George Cloutier, owner of the highly successful business, American Management Services,...
Last week, I shared with you six things you can do right now to improve your website - without spending a dime. Here are six more questions to ask yourself about your site: 7. Is...
We at StartupNation want to take this moment at the end of 2009 to share our gratitude with you, our members and general site users. Part of our goal in writing this post is to offer you...
Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday:...
Are you having trouble keeping your employees motivated during today’s challenging times? Well, I recently caught up with human resource and leadership guru Theresa Welbourne, Ph.D. As the President and CEO of eePulse, Inc., www.eepulse.com,...
If you are trying to save money and start the New Year off right, there may be a secret problem lurking in your business. With the stress of trying to balance a budget, pay bills,...
Gary Hennerberg is an in-demand direct marketer and the founder of Hennerberg Group, Inc. www.hennerberg.com. And from seeing his confident, marketing presentations and reading his clients’ enthusiastic testimonials, you’d never know that he had to...
It's 8:30 a.m. and you've spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click "send" and wait for a response from the business editor at "The...
Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there...
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not...
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship - Expectations. This may sound simple,...
As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members. If picking up the phone to pitch a reporter gives...
Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if...
With the popularity of performance shows like “Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc., it got me thinking. Ever see some of the performers warm up singing, “Mi, Mi,...
Recently, I received some interesting information from a small business owner who is pursuing his passion, and thought I would share his tips with you. Meet Shy Figaro, a successful, high-end fashion designer and entrepreneur....