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Posts Tagged “public relations”

3 More Free Publicity Tools

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list [...]

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3 Free Publicity Tools

On an earlier blog entry, I gave you this list of free, press-release posting sites, http://www.rembrandtwrites.com/FreePressReleasePostingSites.htm. But are you using these free tools to build buzz and sales too? Free Search Engine Optimization (SEO) Add the keywords people search for online, and you can significantly increase site visitors and sales. And there are free services [...]

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2 Contests with great upside

StartupNation’s 3rd Annual Home-Based 100 competition This is the quintessential ranking of home businesses and the superstar people behind them. StartupNation selects 10 Top Ten Winners across ten categories including Recession Busters, Greenest, Wackiest, Savviest in Social Media, and more. Winners receive invaluable publicity. Many winners have been featured in national TV, newspaper and magazine [...]

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Why Do You Need a Copywriter?

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: – Optimize conversion rates; – Build credibility; – Reach targeted audiences; – Increase search engine placements; – Assist you with your overall, Web architecture; [...]

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Interview with Cynthia Good of PINK-Part 2

Last week, we talked to Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for nonprofits benefiting women and girls. Here’s more from my exclusive interview with the inspiring and successful business owner: What are [...]

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Exclusive Interview with PINK’s Cynthia Good

Recently, I caught up with Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for nonprofits benefiting women and girls. Before becoming an entrepreneur, Cynthia was a news anchor on television stations nationwide, created her [...]

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The Hymn Project Finds a Niche-Part One

Do you have an idea for a great, niche product or service but think it’s already available? You may be able to start a great business with your idea. Check out this interview with Tasha Golden who helped to create “The Hymn Project,” www.thehymnprojectCDs.com. What is The Hymn Project? “The Hymn Project” is a 7-CD [...]

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Small Business Profile: Lead411

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands for Business, Technology and Sales.  The BTS Blog is dedicated to discussing startups, business trends, bootstrapping, tech companies, sales and [...]

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Are You Guilty of These 3 Web Sins?

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t get the information they need. This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, [...]

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How Are You Promoting Your Lemonade Stand?

Over the 4th of July, I was walking around an affluent neighborhood and about every block or so, there were children selling lemonade. Lemonade Stand 1. At the first stand, the kids were yelling from a bench about their lemonade and how much it cost. They were so loud that people were running to get [...]

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Cool Idea Hits it Big with Publicity

I recently found out about this business called Klymit, www.klymit.com. If you’re a scuba diver like me, or just like to spend time outdoors, it’s pretty cool stuff. With this in mind, I tracked down some insights from Klymit’s CEO, Nate Alder. Here’s what he had to say: Tell us how and why you started [...]

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Is Twitter Part of Your PR Activities?

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it professional. Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. [...]

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How Do You Grow During a Recession?

Some companies are doing well during these tough economic times. That’s why I sat down with David Durick of gotoBilling, www.gotobilling.com, to find out the secret to their success (and how marketing has played a role in their significant growth over the past year). Here’s what David had to say… What do you do at [...]

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PR Does Not Equal Press Release

The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.   But if you want a feature story written about your business, it’s essential to pitch specific media members directly.   And with today’s economy, this [...]

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What is your SEO Team Doing?

Are you getting results from your current, SEO efforts? If not, why not? I’ve talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer look at their Web sites, here are some of the problems I found: – The Web design team wrote the [...]

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Success Tips from Ari Rabban of Phone.com

Recently, I heard about a new kind of phone company and their PR tactics. Here, Ari Rabban, CEO of Phone.com, www.phone.com, shares his thoughts and insights on success: Tell us about Phone.com. Phone.com is a new kind of phone company, Or, as we like to call it, a Phone.Company. We offer innovative services based on [...]

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How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and [...]

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