public relations Archives

What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the...

byMelanie Rembrandt

February 2, 2011

Got a Web Checklist Like This?

You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a...

byMelanie Rembrandt

January 25, 2011

Are You Guilty of Having a “We” Site?

Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a...

byMelanie Rembrandt

January 11, 2011

Guess Who’s Knocking On Your Door?

So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it!...

byMelanie Rembrandt

December 16, 2010

3 Tips to Increase Sales Now

If you need to bring in new sales immediately and are overwhelmed with all of the Webinars, books, programs, services, and other “opportunities” that come across your desk on a daily basis, stop for a...

byMelanie Rembrandt

December 10, 2010

Did You Get Ripped Off?

It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and...

byMelanie Rembrandt

December 6, 2010

Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a...

byMelanie Rembrandt

November 29, 2010

Got Stress? Here’s a Holiday Tip

Woo Hoo! The holidays are here… time to have fun with family and friends and get some R and R. But usually, the holidays also bring stress… especially if you’re an entrepreneur. At work,...

byMelanie Rembrandt

November 23, 2010

Protect Your Cookies This Holiday Season

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get...

byMelanie Rembrandt

November 15, 2010

2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered! Here’s the scoop directly from my new...

byMelanie Rembrandt

November 8, 2010

Exposed – The PR Myths!

How was your Halloween? Was it as scary as your current, publicity activities? Well, if you've had bad publicity experiences in the past and are afraid to move forward, don't be! After hearing from many...

byMelanie Rembrandt

November 1, 2010

How to Get Publicity Now

Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1....

byMelanie Rembrandt

October 25, 2010

What Happened When One Entrepreneur Had Cleavage Issues

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of...

byMelanie Rembrandt

October 19, 2010

Exercise Boring? Check Out what This Actress Turned Business Owner Did.

Feeling a little flabby and ready to get in shape for the holidays? Meet Judie Aronson, Founder of RockIt Body™ Pilates, www.rockitbodypilates.com/. With some savvy marketing and a little luck, she turned her passion for...

byMelanie Rembrandt

October 11, 2010

Are You A Sick Entrepreneur?

Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get...

byMelanie Rembrandt

October 4, 2010

What Does Google Instant Mean for Your SEO Strategy?

The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first...

byMelanie Rembrandt

September 29, 2010

Capture Visitor Data or Miss Out on Sales

As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many...

byMelanie Rembrandt

September 21, 2010

Are You Using Your Old Brain To Conduct Business?

After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read...

byMelanie Rembrandt

September 14, 2010

Back to Business – Good News or Bad?

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead? Well, here are a few things you can do now to make...

byMelanie Rembrandt

September 2, 2010

Get PR Results – Not Rip-Offs

“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a...

byMelanie Rembrandt

August 26, 2010