public relations Archives

5 Reasons to Use the Phone Instead of E-Mail

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked...

byMelanie Rembrandt

February 1, 2012

Are You Moving Too Fast with PR and SEO?

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and...

byMelanie Rembrandt

January 18, 2012

Your New PR and SEO Year

On your mark, get set, go! The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute… Are you starting off where you...

byMelanie Rembrandt

January 11, 2012

Prepare a Killer PR Story in 3 Steps

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but...

byMelanie Rembrandt

December 15, 2011

Is SEO Scary to You?

Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from...

byMelanie Rembrandt

November 16, 2011

Are Your SEO And PR Results Scary?

Happy Halloween! Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Did you send out a press release to hundreds of reporters without receive one phone call? Are you...

byMelanie Rembrandt

October 31, 2011

Push Past PR and SEO Frustration

I have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I...

byMelanie Rembrandt

October 24, 2011

Are You Whining or Winning?

I can’t do that! I don’t want to! Wa! Wa! Wa! Sounds like a small child not getting his or her way, doesn’t it? Well, believe it or not, I’ve heard plenty of adults saying...

byMelanie Rembrandt

October 17, 2011

3 Quick Ways To Boost Awareness Now

Are you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Well, here are three, free tips to help you get noticed by the...

byMelanie Rembrandt

October 4, 2011

The One Marketing Thing That Has Made the Most Difference For Your Business

Recently I asked small business owners to share the "one marketing thing" that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of...

byWendy Kenney

October 1, 2011

Making a Hot Sauce Business Stand Out – An Interview with Cynthia Riddle

Today, we talk to small business owner, Cynthia Riddle. Cynthia helped to create Brother Bru Bru’s African Hot Pepper Sauce. Below, she shares her insights on being successful in this competitive industry and provides tips...

byMelanie Rembrandt

September 20, 2011

What Do You Want From Your SEO Press Release?

When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a...

byMelanie Rembrandt

August 2, 2011

Tips from Small Business Success-Mike Shevelev

Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company...

byMelanie Rembrandt

July 25, 2011

Got an Action Plan?

Congratulations! You turned your idea into a business, and it’s time for the big launch. Now, you have public relations activities, SEO copywriting, marketing, social media, and other, activities to handle. It can be overwhelming…...

byMelanie Rembrandt

May 10, 2011

3 Simple Steps to PR Success

Did you remember to add PR to your marketing plan? Public Relations (PR) is all about communicating a specific message about your products and services to a targeted market, especially the media. Basically, if a reporter...

byMelanie Rembrandt

April 12, 2011

Is Frustration Getting In the Way of Your Success?

Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking...

byMelanie Rembrandt

April 6, 2011

Got SEO Writer’s Block? 3 Helpful Tips to the Rescue!

You have your cup of coffee, your laptop and a quiet space to work. You are ready to write the copy for your Website. But then, the white screen stares at you. You have a...

byMelanie Rembrandt

March 29, 2011

Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating...

byMelanie Rembrandt

March 9, 2011

Pick Yourself Up and Get Back to Work!

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales. Blah. Blah. Blah. Things are tough for many people right now, but that’s no...

byMelanie Rembrandt

March 3, 2011

Is Your Site Missing from the Search Engines?

“My site is optimized for the search engines, and it’s not showing up online.” Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their...

byMelanie Rembrandt

February 28, 2011