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Posts Tagged “public relations”

Got Press? 5 Ways to Create News

As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to [...]

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Want Free Publicity? Pick up the Phone!

  As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person!   Here are five tips to help you get started.   1.      Research.   Before you contact reporters, [...]

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Are You Ready to Send Out That Release?

You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind:   1.      Is your site ready?   If people see your press release and visit your [...]

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80′s Tech Company Stay Successful with PR and Marketing

With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say: Tell us about your business. Headquartered in Southern California, Apricorn was [...]

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PR Too Expensive? Think Again.

If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help.   Think it’s too expensive?   Well, you could be wasting time and money by continuing your current publicity activities!   By hiring a PR consultant who acts as an extension of your team [...]

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Chris D’Agnese of Inkhead Uses SEO Tactics to Grow Business

Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]

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Are You Using SEO in Your Press Releases?

A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales. During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will. And this can be tough if you are working with a tight budget. But [...]

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What’s In Your PR Quote?

Are you paying attention to the quotes you’re using in your press releases or just inserting them “as is” into your PR materials? Quotes are important so here are a few, quick things to keep in mind when writing:  Provide value. How many times do you see a press release where the CEO is “thrilled” [...]

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Got a Celebrity Photo to Sell? Business Idea Becomes Success

Have you ever taken a photo of someone famous? Maybe you just enjoy viewing celebrity photos? Well, here’s a new business you’ll find interesting. Jordan Osher, CEO of Meet The Famous, http://MeetTheFamous.com, recently introduced “the first and only celebrity photo agency for the everyday person.” Here, people can upload, distribute and sell their candid celebrity [...]

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A Six-Letter Word to Use Often

With the way things are right now in the business world, there are many four-letter words that I’m sure you have no problem saying! But, at the same time, have you thanked your customers, partners, associates, and media contacts lately for helping your business stay afloat?   If not, here are three simple ways to [...]

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Got Word-of-Mouth PR?

Do you think of social media first when it comes to word-of-mouth marketing and PR? Well, before you start Tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news-story on radio, television, print, or online, you can build [...]

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Take PR Action to Boost Sales Fast!

If your business is not getting the sales you want, it’s time to take action with public-relations activities. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, find the name and contact information for a reporter at your local [...]

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Get the Word Out Now!

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks.   More small businesses are realizing that they need to market and promote their services more than ever to get their piece of the consumer’s shrinking budget.   After all, if you don’t get your name [...]

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Get the Word Out!

Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business. As Step 7 in our “7 Steps to Successful Public Relations” at http://www.startupnation.com/steps/77/3856/1/1/public-relations-action-plan.htm states, it’s time to get the word out! Here are some additional activities to add to [...]

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Ready to Make Media Contact?

After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media. Introduce Yourself. You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple [...]

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