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Posts Tagged “public relations”

What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]

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Got a Web Checklist Like This?

You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished…. unless, you did this one, key step… [...]

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Are You Guilty of Having a “We” Site?

Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]

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Guess Who’s Knocking On Your Door?

So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money… so I asked question after question [...]

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3 Tips to Increase Sales Now

If you need to bring in new sales immediately and are overwhelmed with all of the Webinars, books, programs, services, and other “opportunities” that come across your desk on a daily basis, stop for a moment and take a breath. Here are three tips to help you simplify the process and actually see an increase [...]

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Did You Get Ripped Off?

It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]

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Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7.   And even though you are working like a dog, you still may have to deal with…   “Why are we not seeing more sales?”   “Why did that [...]

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Got Stress? Here’s a Holiday Tip

Woo Hoo! The holidays are here… time to have fun with family and friends and get some R and R. But usually, the holidays also bring stress… especially if you’re an entrepreneur.   At work, maybe you:  Must raise sales numbers by 12/31…  Lay off employees to cut costs…  Finalize year-end client reports…  Pay taxes… [...]

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Protect Your Cookies This Holiday Season

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get his insights. Here’s what he had to say about ID protection and publicizing his new product… Tell us about the [...]

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2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered!   Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending [...]

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Exposed – The PR Myths!

How was your Halloween? Was it as scary as your current, publicity activities? Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided [...]

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How to Get Publicity Now

Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the [...]

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What Happened When One Entrepreneur Had Cleavage Issues

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of clothing that would give her the ability to “manage” her cleavage in comfort at work, Julie Crotty quit her job, conducted [...]

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Are You A Sick Entrepreneur?

Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get any easier, do they? Well, this morning is a little worse… My head is throbbing, and the pillow is soaking [...]

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What Does Google Instant Mean for Your SEO Strategy?

The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped [...]

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Capture Visitor Data or Miss Out on Sales

As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information…   They are capturing site visitor data to create customer relationships and grow sales. [...]

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Back to Business – Good News or Bad?

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead?   Well, here are a few things you can do now to make a smoother transition and have more business success.   1.      Check Your PR Action Plan. Review your plan of action [...]

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Get PR Results – Not Rip-Offs

“I just paid a small fortune to a big, PR agency and have nothing to show for it!”   “We hired a freelance copywriter, and he took our money and ran.”   “I paid a lot of money for media placements. Isn’t that how it works?”   Yes, folks. These are just some of the [...]

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