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Posts Tagged “public relations”

Find Out Why the Media Isn’t Calling You

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…

The Top 3 Reasons Why The Media Is Not Calling You

  1. They won’t unless you call them.

Have you reached out to media members to introduce yourself and your new business? If not, how are they supposed to know you exist?

Take the time to make a list of specific media members you want to contact. Then, call introduce yourself. Tell them who you are and the benefits your new business has to offer. Most important, let them know that you can act as a resource for future stories in your area of expertise.

Keep it short and sweet and ask them if you can send them news about your business. The worst they can say is “No,” but at least they’ll know who you are and you’ve started a media relationship. And if you are nervous about calling media members, start with a small, local publication and move up to more important and larger media venues after you’ve had a little practice on the phone.

  1. You don’t care about them.

When you contact a media member, you’ve got to think about what’s in it for them and provide information they can actually use. If you simply talk about how great your business is and all the product features you have to offer, you will hear crickets chirping or a dial tone.

However, if you think about how you can offer valuable information to a media member that he or she can actually use, you’ll be more likely to from a lasting relationship with that person. By creating a reputation of always providing interesting and current information, over time, media members will want to call you for future stories.

3. You haven’t done your research.

When you contact a media member, do you have a specific story in mind that relates to his or her target market?

If not, you need to do more research. Before contacting a media member, you should know what that person writes about (his or her beat), read their previous stories and learn about their audience. Then, you need to use this information to develop a unique story idea specifically for that media member.

Do not send a blanket media pitch to a huge list of media members!

Yes, this is easy to do, and you may get a few, media nibbles from your efforts, but if you want to develop long-lasting relationships with the media and get fantastic stories written about your business, take the time to do your research.

After all, if you were a member of the media, would you want to talk to someone who has an interesting and unique pitch just for you or read a “template” e-mail you know was sent to many, other reporters?

Do What it Takes to Make Your Phone Ring.

You may think your new business deserves press, and media members will just start calling you. But this is just not going to happen unless you are already well-known. Getting good publicity for your new business takes time and effort.

Conduct the appropriate research and learn about specific media venues, reporters, producers, and bloggers before making contact. Develop specific pitches and think about how you can help media members do their jobs. By doing so, you’ll become a respected expert that media members will want to speak to, and your phone will start ringing!

For additional help with your SEO copywriting and publicity efforts, please contact me below or at www.rembrandtwrites.com.

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Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are… The Top 3 Reasons Why The Media Is Not Calling You They won’t unless you call them. Have you reached [...]

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5 Reasons to Use the Phone Instead of E-Mail

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are… 5 Reasons to Use the Phone Instead of E-mail 1. You have [...]

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Are You Moving Too Fast with PR and SEO?

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]

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Your New PR and SEO Year

On your mark, get set, go! The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute… Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals [...]

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Prepare a Killer PR Story in 3 Steps

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release. Don’t get me wrong. You need to send [...]

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Is SEO Scary to You?

Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are three tips to help you keep your SEO program on track: [...]

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Are Your SEO And PR Results Scary?

Happy Halloween! Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Did you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”? This may be scary stuff, but don’t stop now! While you may think you [...]

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Push Past PR and SEO Frustration

I have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has not [...]

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Are You Whining or Winning?

I can’t do that! I don’t want to! Wa! Wa! Wa! Sounds like a small child not getting his or her way, doesn’t it? Well, believe it or not, I’ve heard plenty of adults saying these exact same things recently and felt the need for a little pep talk via this blog. Whether it’s a [...]

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3 Quick Ways To Boost Awareness Now

Are you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Well, here are three, free tips to help you get noticed by the media and the search engines… fast. 1. Write An Article. Want to share some valuable information with potential customers? Write [...]

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What Do You Want From Your SEO Press Release?

When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place to start. However, if you are a new, small [...]

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Tips from Small Business Success-Mike Shevelev

Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company that delivers call accounting and call recording solutions to address compliance, call-center performance, security, and remote workforce supervision. Since the [...]

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Got an Action Plan?

Congratulations! You turned your idea into a business, and it’s time for the big launch. Now, you have public relations activities, SEO copywriting, marketing, social media, and other, activities to handle. It can be overwhelming… especially, if you are working with a small team. Well, don’t worry. All you need is some organization and to… [...]

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3 Simple Steps to PR Success

Did you remember to add PR to your marketing plan? Public Relations (PR) is all about communicating a specific message about your products and services to a targeted market, especially the media. Basically, if a reporter writes a feature story about your business, your site traffic increases. Plus, this media clip provides third-party credibility you cannot [...]

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Is Frustration Getting In the Way of Your Success?

Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so [...]

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Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1.      Research. First, you want [...]

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Pick Yourself Up and Get Back to Work!

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales.   Blah. Blah. Blah. Things are tough for many people right now, but that’s no reason to just sit back and wait for things to get better.   It’s time to take action! No one [...]

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