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Posts Tagged “public relations”

Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting [...]

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PR: Working the Media

One of the best ways to grow your business without breaking the bank is to get free exposure for your company in the news media. Sounds great, but how do you actually get someone to publish the fawning puff piece you always wanted? A number of our managers attended a presentation last week by Cameron [...]

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