public relations Archives

News inscription on neon sign in the street

LISTEN: New Study Validates Public Relations as Effective Marketing Practice

PR continues indeed to be an effective path to getting your story out into the public eye, and that can result in consumer attraction, engagement, and loyalty for your business. Tune in to News/Talk 760...

byStartupNation

August 2, 2023

Let ‘em Know. How Niche Startups Find Value in Press Releases.

Press releases are the best way to announce a new product launch, a product feature, a fundraising campaign or a change in the company’s vision. They are also an effective medium to reach out to...

byHazel Raoult

December 13, 2022

StartupNation Growth Hacks #9: Stand Out With Powerful PR

The ninth in a series. You’ve started a business you love – and you want others to find you and do business with you. To achieve that most fundamental objective, you can go with a...

byStartupNation

June 20, 2022

PR Is About Perception: The 5 Stages to Positive Branding

The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade....

byJenna Guarneri

May 10, 2022

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way? Getting your press release published for free online in a newspaper or other media isn’t a sure thing....

byShelley Grieshop

May 4, 2022

How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news,...

byRobert Dilenschneider

March 22, 2022

4 Ways Supporting Corporate and Public Art Benefits Startups

From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community,...

byTony Kidby

December 16, 2021

7 Essentials for Successful PR in 2022

Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as...

byAmanda Triest

December 2, 2021

6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take...

byAmanda Triest

November 3, 2021

How to Excel at Organic Promotion

Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas...

byChristina Ross

October 13, 2021

3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line,...

byDayana Mayfield

October 8, 2021

How Philanthropy Can Create an Impact for Your Business Beyond Profits

Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms...

byAmanda Triest

August 23, 2021

6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)

Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive...

byAmanda Triest

June 2, 2021

6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often...

byAmanda Triest

April 14, 2021

Public Relations Strategies for Small Businesses During COVID-19

In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner...

byDina Rezvanipour

March 24, 2020

DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all...

byJeff Bradford

August 22, 2019

Why Digital PR is an Essential Investment for Startups

Whether performed in-house or by an agency, PR is an essential investment for any startup or new business looking to reach its target customers, fast. As an entrepreneur, you may have a strong reputation, with...

byMartin Harris

September 14, 2018

How to Get Your Startup Media Attention With Public Relations

A number of entrepreneurs have come to solely rely on social media as a means of gaining media attention. And why not? It’s (mostly) free, and many entrepreneurs have the experience to grow a following...

byBen Walker

June 8, 2018

Using HARO for Free Public Relations: A Startup Guide

My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge...

byMark Aselstine

May 24, 2018

4 Ways to Get Your Startup Media Attention for Free

As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps...

byAmanda Abella

May 1, 2018