The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “promotion”

86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see [...]

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Stadium Marketing Idea that You Can Copy

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

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Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know, [...]

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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email [...]

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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting [...]

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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices. Today, I’m going to [...]

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Place: It’s all about the location

In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business. With the first of the Four Ps, Product, if your product fulfills a need or want, has either niche or [...]

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Entrepreneurs Capture the Flag for Smarts & Prizes

We’ve been running a daily contest the past two weeks at StartupNation.com (there are still 2 days left!) and awarding daily prizes leading up to a Grand Prize drawing. The winner gets $1,000 to go toward starting and growing their small business. The really cool thing is that we have been getting overwhelmingly “I LOVE [...]

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Fleshing out our latest promotion

Well, the "Fleshers" have it. They’ve won the battle (see previous entry, "War of words"). Thanks for the corroboration folks! (did i spell that right?!). Now, to flesh out our latest promotion, I wanted to call to your attention the opportunity we’ve created jointly with Overstock.com, Microsoft, and Bobvila.com for all you home-based entrepreneurs. We’re [...]

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