pricing Archives

3 Challenges Every Entrepreneur Must Face and How to Overcome Them

The circumstances of starting a business vary greatly, depending on the business model. In my own entrepreneurial journey, I started out as a solopreneur with just my skills and my laptop. No matter how you...

byKeren Lerner

June 3, 2022

For a Better Pricing Strategy, Think Like Goldilocks

Being more profitable is the result of a successful campaign to cut costs and to pump up sales. But the real profit comes about through a pricing strategy that works. The most popular pricing strategy...

byAndrew Gregson

May 6, 2022

How Startups Can Survive — and Even Thrive — in an Economic Crisis

Just as the economic effects of the pandemic showed signs of receding, the world has been hit with the prospect of an even more severe inflationary spike due to the Russia-Ukraine conflict and the ensuing...

byMichael Podolsky

March 29, 2022

5 Tips for Getting Your New Business Finances Set up for Success

Over 3.2 million Americans filed a business application in 2020, 500,000 more than in 2019. Are you a member of this group? If so, you're proof that the entrepreneurial spirit is alive and well in...

byKaren McCall

February 2, 2021

7 Steps for Getting Your Health Food Product to Market

There’s never been a better time to launch a health food product. In 2018, organic food sales in the U.S. rose 5.9 percent. Additionally, the global gluten-free market is slated to reach $12.5 billion by...

byGerri Detweiler

January 16, 2020

8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product (No Matter What it Costs)

Price is one of the most crucial considerations in any business, and it’s important to charge what you’re worth. We asked these master salespeople, including Bulletproof founder, Dave Asprey, and advisors in The Oracles, how to...

byThe Oracles

June 13, 2019

Want to Launch a Subscription Service Like Amazon Prime? Do These 3 Things First

With free shipping and the ability to read, shop and stream movies and music on your electronic devices, Amazon Prime's subscription service couldn’t be more spot-on about its membership offerings. Many entrepreneurs might see how...

byMyCorporation

February 7, 2018

This Growth Hacker Shares Why You Should Price Your Startup Honestly

The advice no one tells you when you are running a startup: pricing will make or break your market position. Many small startups and solopreneurs have no idea how to price effectively. They think everyone...

byVin Clancy

April 13, 2017

How to Set Profitable Pricing

After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home...

byJeff Williams

January 2, 2015

The Price is Right. Or Is It??

Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you'll find yourself without orders and going out...

byTom Shapiro

November 24, 2009

The Price is right: The Four Ps of Marketing continued

Once you have created your product and decided where to market your business, it’s time to determine a price for your services. Setting a price for your products or services is not always a simple...

byRyan Allis

April 22, 2008