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Posts Tagged “PR”

What To Do After An Interview

You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in [...]

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Top 3 Ways to Avoid SEO Rip-Offs

Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [...]

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Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1.      Research. First, you want [...]

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Pick Yourself Up and Get Back to Work!

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales.   Blah. Blah. Blah. Things are tough for many people right now, but that’s no reason to just sit back and wait for things to get better.   It’s time to take action! No one [...]

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Is Your Site Missing from the Search Engines?

“My site is optimized for the search engines, and it’s not showing up online.” Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their money. Maybe you can relate? Did you just spend a lot of time and money on a search-engine-optimization (SEO) service [...]

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What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]

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Your Site Isn’t Optimized? Why Not?

Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]

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Are You Guilty of Having a “We” Site?

Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]

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Guess Who’s Knocking On Your Door?

So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money… so I asked question after question [...]

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3 Tips to Increase Sales Now

If you need to bring in new sales immediately and are overwhelmed with all of the Webinars, books, programs, services, and other “opportunities” that come across your desk on a daily basis, stop for a moment and take a breath. Here are three tips to help you simplify the process and actually see an increase [...]

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Inventor on NBC TODAY Show! How did she do it?

My very dear friend and client Kathy Lancaster, is appearing on The Today Show tomorrow morning with Kathy Lee Gifford at 10 AM EST with her amazing fashion accessory Kapelli Ear Covers! How did she do it? Kathy and I have been working on her manufacturing project for one year now, and her shipment of [...]

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Did You Get Ripped Off?

It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]

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Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7.   And even though you are working like a dog, you still may have to deal with…   “Why are we not seeing more sales?”   “Why did that [...]

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Got Stress? Here’s a Holiday Tip

Woo Hoo! The holidays are here… time to have fun with family and friends and get some R and R. But usually, the holidays also bring stress… especially if you’re an entrepreneur.   At work, maybe you:  Must raise sales numbers by 12/31…  Lay off employees to cut costs…  Finalize year-end client reports…  Pay taxes… [...]

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Protect Your Cookies This Holiday Season

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get his insights. Here’s what he had to say about ID protection and publicizing his new product… Tell us about the [...]

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2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered!   Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending [...]

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Exposed – The PR Myths!

How was your Halloween? Was it as scary as your current, publicity activities? Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided [...]

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How to Get Publicity Now

Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the [...]

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What Happened When One Entrepreneur Had Cleavage Issues

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of clothing that would give her the ability to “manage” her cleavage in comfort at work, Julie Crotty quit her job, conducted [...]

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