It’s almost spring, and even if there is still snow on the ground, it’s time to think about new beginnings – for you and your business. Do you need a fresh start? If so, it’s time to create (or update) your specific goals for today, this week, this month, and this year. To start, write [...]Continue Reading
Posts Tagged “PR”
Accomplish Your Goals With Less Stress It’s tax time, and if you are a small business owner, you are probably dealing with financial statements, legal payments and lots of paperwork. Even if you have a team of people to help you, this time of year can be overwhelming. After all, you have to make sure [...]Continue Reading
Want Small Business Public Relations Success? If you are a new entrepreneur, you’ve probably heard of using press releases and publicity to help boost awareness for your products and services. However, you may not know exactly what public relations is and what it can do for your business. Small business public relations is really just [...]Continue Reading
Save Money and Get Better Results with your PR Efforts If you look on the Internet, you will see some horrible press releases. And the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so, [...]Continue Reading
We all know that communicating with your associates, customers and team members is a key to success, but with taxes, events, monthly meetings, and everything else going on at your organization right now, your communications efforts may be lagging. Here are three, key questions to ask yourself to help stay on track with your business [...]Continue Reading
February is already here, and it’s time to see how your Website is doing so far this year. If they are not going well… Find out what is happening. Is site traffic down because you have broken links? Perhaps, your target-market wants different copy? Look at your analytics and find out what is going on. [...]Continue Reading
Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales. You [...]Continue Reading
When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out.
Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers and just the right search engine optimization (SEO) keywords, new site visitors may think otherwise. Take a look your Website pages to see where visitors spend the most time. If your top pages are not pulling in traffic, you have some work to do.
Here are a few suggestions…
· What do your customers want?
Which pages do your site visitors click on most? Why do you think that is? This information can tell you a lot about what your customers are looking for and whether or not you provide it.
If you have no idea why your customers are looking at some pages more than others, ask them. Run a quick survey on your site to see what kind of information they are most interested in viewing. If you don’t want to run a survey, start adding SEO content based on the topics posted on your most popular pages. Then, review the results.
· Is your site just about you?
You may think your Website is fantastic – because it talks about how great your products and services are, your background and expertise and your media clips. But what’s in it for your customers? If you are focusing on features rather than the benefits you offer, you are going to lose business to the competition.
Review each page of your site and change the SEO copy so you are focusing on how your products and services help customers solve their problems.
· What SEO keywords are you using?
While it’s important to conduct extensive research to discover what keywords your targeted audience is actually looking for, don’t forget common-sense terms. If you were a customer, what terms would you type into the search engines to find your products and services?
While SEO keyword research is essential, don’t forget to think about the key terms that are simple and come to mind first.
Stop and Look at Your SEO Copy.
As I tell my clients, SEO copywriting is an ongoing process. If you want to build online awareness and bring in sales, take the time to review your site analytics and conduct SEO keyword research. Then, it’s essential to write copy that provides valuable information to potential customers while including the right SEO keywords, placement and coding. And once your Website is up and running, your SEO processes need to be monitored regularly. This way, you can make changes to bring in better results.
SEO is a powerful tool to increase sales cost-effectively. But if you don’t use it the right way, you’ll waste valuable resources while the competition steals your customers!
What is happening with your SEO right now? If you don’t know, please contact me below or at www.rembrandtwrites.com.-->
Find out! When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out. Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers [...]Continue Reading
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips… • [...]Continue Reading
Organic SEO Offers a Competitive Advantage People often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is… What about organic SEO? Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, [...]Continue Reading
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask: What are your site analytics telling you? Review your most popular content, and make a note to add more of this to your site. If you are [...]Continue Reading
Have you ever heard the quote, “If it weren’t for people, business would be easy?” Running a successful business is all about dealing with different personalities to accomplish specific goals. And this is often much easier said than done.
Well, instead of increasing your blood pressure and letting these people get to you, here are a few tips to help you open up the communication lines and accomplish more:
So many times, we are in a hurry, have an important point to get across or just want to provide our feedback. Without knowing it, this can give the wrong impression, and we can come off as pushy. This triggers a response in the person we are talking to that puts them on the offensive.
Instead of talking a lot, try to be a good listener. This way, you’ll learn more about the person you are communicating with and be able to fulfill their needs more adequately. Plus, you’ll create a better, more respectful, working relationship.
2. Stay Positive.
Even if someone drives you nuts, it’s important to keep a positive attitude. After all, you may not have control over the person you are speaking to and what they say, but you do have control over your thoughts and actions.
When you are dealing with a “Negative Nancy,” try to think of something positive about this person or the situation. It will help reduce your stress level and make the conversation more productive for both of you
3. Say “Thanks.”
If you are having a difficult time staying positive when your boss is yelling at you or you have a run-in with a negative customer, try to think of five or more things you are thankful for to change your mindset. Perhaps you are thankful you have a job with a steady income, that you are healthy and made it to work today, that you have wonderful children? The list goes on…
When it comes right down to it, there are more important things than work. If you put it into perspective and think of all the big things in life you are thankful for, your attitude will change significantly.
Hang In There.
Business can be tough, especially if you are an entrepreneur. And it’s sometimes necessary to deal with people you’d rather not talk to at all. When this happens, it’s important to focus on listening to the other person, stay positive and think of the things you are thankful for in life. This way, you can face difficult people with a smile, learn more about there needs and maintain a healthy attitude that will make you more successful in business… and life!
Got questions? Please write to me below or at www.rembrandtwrites.com.-->
Have you ever heard the quote, “If it weren’t for people, business would be easy?” Running a successful business is all about dealing with different personalities to accomplish specific goals. And this is often much easier said than done. Well, instead of increasing your blood pressure and letting these people get to you, here are [...]Continue Reading
The busy, fall months are here, and you are probably inundated with upcoming, holiday promotions and year-end issues… not to mention your responsibilities with friends and family. But this is no time to forget about your SEO (search engine optimization) activities. Instead, take a few minutes to think about these three, tips: 1. Think Action! [...]Continue Reading
It’s always nice to see a traditional business go online and be successful. That’s what happened to Dr. Dhavid Cooper and Guy Hodgson of FramesDirect.com, www.framesdirect.com. They moved the process of buying eyeglasses and sunglasses from a brick-and-mortar location into an online success, selling over 1,000,000 pairs of glasses since 1996. Let’s find out how they did it from Dr. Cooper…
Tell us why you started FramesDirect.com.
Dr. Guy Hodgson and I had been in practice operating several offices in Houston since 1986. We’d worked very hard at developing these practices over a nine-year period and wanted to take a break from practice and from business for a while. In 1994, the opportunity arose to sell all the offices, which we did. We then took a year off. During this time off, I did some practice-management seminars throughout the world, traveled and self-published a book called “101 Secrets of a Million Dollar Office.”
A year later, in 1996, Dr. Hodgson and I got together to figure out what our next venture was going to be. We decided that whatever the venture was, it had to operate 24/7 and have the ability to serve a national market. These were the primary parameters at the time. We didn’t know what it would be or how we were going to do it. We then set up office space with a refracting lane and optical dispensary on the third floor of a six-story building, rather than at street level or near a shopping area. We did this intentionally to force ourselves to think and get imaginative.
In 1996, the Web was in its infancy, and I had just learned about Windows 95 from my brother. I found it quite intriguing. I got a copy of Microsoft Front Page and taught myself how to create a Web page and put 10 sunglass images online. We had formed a new company, Frames For America, Inc., under which we were going to evolve the new idea(s), but I wanted something shorter and snappier. One day, I happened to be looking at box of paper I’d received from a company called Paper Direct. Within minutes, Frames Direct was born.
The overall goal was to somehow provide round-the-clock eyewear services to the entire nation Remember that at this time, selling anything online was a novelty and very much experimental, much less something as complicated as eyewear.
Someone suggested we register the name as a dot-com, which we did. And FramesDirect.com became official in the latter part of 1996.
You’ve sold 1,000,000 glasses since 1996. What is your secret to this success?
We have absolutely the best customer service team in the industry. All of our customer service reps are certified opticians, experts in the field, who work very hard to make sure our customers get exactly what they want.
Additionally, we go to great lengths to ensure that our Website is easy to use, offers exactly what consumers are looking for and works properly. Having a well structured site that works well helps our consumers find exactly what they’re looking for out of the hundreds of thousands of products we sell, which is another key to our success. Not only do we offer far more eyewear options than you’d find in a local eyewear store, but we have simply the largest eyewear catalog… period.
How have you spread the word about your business?
We drive Website traffic through several different channels, but our primary sources are search engines. We’ve worked very hard to optimize our Website’s pages so that they rank well in Google and other search engines when people go online searching for “eyeglasses” and related terms.
Back when we first launched the site, when the Internet was still fairly new, we wondered about this exact question. If we put a site out there on the Internet how are people going to find it? I started to notice that if I made certain changes to our Web pages it would affect how well or not they showed up in Yahoo! search (this was back before Google). Optimizing Web pages in this way, or doing search engine optimization, is an important part of any online business. But at the time, such a thing didn’t really exist as a formal practice. I was just trying things out to try and pull more traffic from Yahoo! search.
To this day, search engine optimization remains one of our primary strategies for driving traffic to FramesDirect.com.
What marketing tactics have been most successful for you and why?
SEO has been most successful for us, but we also do pay-per-click advertising, email marketing and some re-targeting banner advertising. Currently, we are exploring television advertising as a means to not only get traffic to FramesDirect.com, but to inform consumers at large that buying eyewear online is a viable option. Believe it or not, most people still are not aware of this.
What tips do you have for other online businesses just starting out?
It’s not so hard to launch an ecommerce Website these days, but the bigger question is how you’re going to drive traffic and visitors to your Website. Solve that question first before you get too far into any online business planning. This way, you’ll save yourself a lot of time, money and stress.
It’s also important to provide quality services and credible information to your customers. If you think about their needs, rather than just making a profit, you’ll be much more successful. Plus, the search engines will recognize your Website as a place that provides valuable content, and you’ll receive higher rankings.
Thanks for the great insights Dr. Cooper! If you’d like to find out more about FramesDirect.com, visit their site here. And for more information to help you with your PR and SEO activities, please write to me below or at www.rembrandtwrites.com.
It’s always nice to see a traditional business go online and be successful. That’s what happened to Dr. Dhavid Cooper and Guy Hodgson of FramesDirect.com, www.framesdirect.com. They moved the process of buying eyeglasses and sunglasses from a brick-and-mortar location into an online success, selling over 1,000,000 pairs of glasses since 1996. Let’s find out how [...]Continue Reading
Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business? Well, if you’d like to get a new client right away, here are three tips that might help: 1. Ask! Make a list [...]Continue Reading
If you are an entrepreneur or just trying to get some publicity for a new business and haven’t had any luck with reporters, you may want to stop and review your process. There are three, key things to do before pitching a media member. Conduct research. Are you just sending a press release or a [...]Continue Reading
Are you getting all you can out of your SEO, search engine optimization efforts, right now? Here is a quick checklist of the things you need to make your search engine optimization activities a success: 1. Provide great content. Offer your customers tips, insights and stories they can actually use. And be sure to use [...]Continue Reading
Are you an entrepreneur who is stressed out about work and getting projects done on time? Check out these three, simple tips to help you get back on track… fast! 1. Work extra hours at strange times. If you are a morning person, try to get up one hour earlier and start working. If you [...]Continue Reading
If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when [...]Continue Reading
It’s right in the middle of summer and time for fun in the sun. As you eat some barbeque, visit the beach and spend time outdoors with family and friends, the last thing you want to do is think about work. However, there are three, simple things you can do over the weekend that will [...]Continue Reading