Browsing Tag

PR

248 posts
Exposure
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8 Reasons Why Your Startup Needs Media Coverage

The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing.    In the foreword to "Exposure: Insider Secrets...
successful PR
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7 Essentials for Successful PR in 2022

Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as...
Personal brand
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4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to...
Lessons from the Field
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Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you...
Pitching your startup to the media
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Pitching Your Startup to the Media

Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to...