personalization Archives

This Entrepreneur Shares Key Takeaways from Launching Her Direct-to-Consumer E-Commerce Brand

As a child, I watched my mother’s generation attempt direct-to-consumer business in a, shall we say, clunky fashion. They held Tupperware parties and loaded up the car with Avon deliveries. Before I knew what direct-to-consumer...

byBrandine Strand

May 11, 2022

Want Happier Customers? A Remote Workforce Could Be the Answer

Working remotely became a way of life in 2020. It went from a privilege that some had to a necessity for large swathes of the workforce. Research shows that more than half of the American...

byRyan Fyfe

March 15, 2022

Here Are 5 Best Practices for Post-Pandemic Content Marketing

Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our...

byJessica Thiefels

September 24, 2021

5 Ways to Deliver Value to Your Customers and Boost Sales

Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier when she was having trouble with a discount code: “This company is a true old fashion customer...

by Jayneberinger64

May 5, 2021

Starting an E-Commerce Business? Keep These 6 Key Trends in Mind

If you’re thinking about starting an e-commerce business, you’re in good company. In the first quarter of 2021, U.S. e-commerce sales grew 39% year-over-year to $199 billion, as reported by Forbes. This growth is only accelerating,...

byBrian Rainey

May 4, 2021

WJR Business Beat with Jeff Sloan: Best Ways to Engage Your Customers and Drive More Sales (Episode 190)

On this morning's WJR Business Beat, Jeff shares results from a recent Digital Consumer Trends Index 2021 conducted by Cheetah Digital in conjunction with Econsultancy study on the incentives that work best to engage customers...

byStartupNation

March 10, 2021

4 Ways to Etsy-fy Your Customer Experience

There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique purchase. The shopper seeking the first option just wants to buy the product and receive it as...

byNicholas Daniel-Richards

November 23, 2020

How to Be a Hands-On Leader (and Why it’s Important for You Company’s Growth)

Starting a business requires a delicate balance of hard work and high level decision-making. As the owner of your business, you determine the course of the company, the products you sell, and the strategies you...

byJessica Thiefels

August 28, 2020

10 Tips to Optimize Your Online Store for More Leads and Sales

We can expect online shopping to continue growing this year and beyond, especially as consumers are increasingly looking for more convenience and better options during the COVID-19 crisis. Even Statista predicts that the e-commerce industry...

byKevin Payne

July 7, 2020

6 Essential Tools Your Startup Can’t Live Without

Believe it or not, the year and the decade are coming to a close. Now is the time time for business owners to start planning for an uncertain year ahead, not to mention the years...

byEric Goldschein

December 30, 2019

How Personalized Emails Improve Your Customer Experience

More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your target customers can be tough, but the benefits are plentiful. On average, email marketing generates $38 for...

byMatt Shealy

December 6, 2019

How Your Brick-and-Mortar Business Can Remain Competitive in an Online World

With so much competition from online behemoths like Amazon and Walmart, smaller businesses may wonder how they'll ever survive. The retail market space and its competition are no longer composed of just those stores within...

byLexie Lu

November 24, 2019

The Value of Integrating Marketing Automation with Email Marketing

Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated...

byJohn Oechsle

October 14, 2019

15 Proven Ways to Generate Sales

As a new entrepreneur, you're looking for cost-effective ways to not only generate more sales, but also boost your brand, as well. There are numerous ways that you can do this. Incentivizing your customers with...

byLuke Fernandez

October 12, 2019

7 Common Email Marketing Mistakes and How to Fix Them

Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing...

byMatt Shealy

October 2, 2019

4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...

byBrian Hughes

September 28, 2019

How Personalization Can Help You Stay Ahead of the Curve

The following is excerpted from "Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve" by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers....

bySuman Sarkar

September 10, 2019

5 Inventive Ways to Use Email Marketing to Boost Your ROI

If you’ve ever dipped your toes into the world of email marketing, you know that it’s often touted as having the best return on investment of any initiative you can take to boost leads and...

byEric Goldschein

July 29, 2019

Email Marketing in the Age of the Critical Consumer

As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes,...

bySimon Slade

May 8, 2019

Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality

The following is excerpted from "Buy the Change You Want to See" by Jane Mosbacher Morris with Wendy Paris, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC....

byJane Mosbacher Morris

May 7, 2019