Browsing Tag

Online Marketing

87 posts
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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...
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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...
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Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion....
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
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Online Marketing: Conclusion of Keys 16-20

This post wraps up the discussion of the top twenty keys to online marketing. I recommend using these tips as a guide when beginning your marketing campaigns, and hone in on the ones that work...