I am always looking for ways to help my small business clients get more results in their marketing. This week I got an unsolicited telephone call from Google, of all companies, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? I’d be interested to hear what [...]Continue Reading
Posts Tagged “Online Marketing”
Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother’s Day Contests to Mother’s Day themed promotions, here are 5 creative Mother’s Day Marketing ideas that will help you bring more customers in your door. 1. Create a Mother’s Day Gift [...]Continue Reading
I spend a lot of time talking with small business owners about how they can get new customers and grow their business. I love hearing about new and innovative ways that companies and business owners have used to market their brand, build some buzz, and get their company in front of the right prospects. While [...]Continue Reading
You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn from your mistakes, and to create a more [...]Continue Reading
I’ve found a new addiction on the Internet; it’s Pinterest. And it appears that I’m not the only one that’s addicted to this amazing website. With close to 12 million active visitors in the US per month Pinterest just happens to be the newest “big thing” in the social media world. In case you haven’t [...]Continue Reading
It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck. [...]Continue Reading
The holidays can be one of the busiest and most profitable selling seasons of the year for small business owners. The key to your success is marketing. Leverage the goodwill of the season by implementing your own holiday marketing campaign. Here are 9 of the “best darn” holiday marketing ideas from small business owners across [...]Continue Reading
Recently I asked small business owners to share the “one marketing thing” that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of the best marketing “things” that have generated the most customers and leads for these businesses. There’s bound to be a [...]Continue Reading
Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation. As I wrote a while ago here in my blog about the Twitter squatter who was trying to extort StartupNation, there are definitely systems in place at the social media companies that support ethical companies [...]Continue Reading
You shouldn’t ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you’ll see a much better response. This is a example:
Watch YouTube Video > Go to My Blog to Watch More Videos > Sign Up to Get My Exclusive Videos (You Capture Email Addresses Here) > Try to Sell Them a Low-Ticket Item > Try to Sell a High-Ticket Item to Those Who Bought from You Before
Look for videos related to yours and whenever it’s appropriate post your videos as video responses to them (don’t spam). This will allow you to piggyback a lot of the traffic that these videos get.
Playlists are a great way to get your videos watched by a lot of people.
1. Add your video to a new playlist
2. Add great videos on the same topic (from other people)
3. Choose a smart name for the playlist (think about your keywords. i.e. “Dog Training Tips”)
It’s a Social Network!
YouTube isn’t just a video sharing site; it’s a social network. You can add friends, message them, join groups, create your own group and use the bulletin board to interact with the YouTube community.
Promote Your Videos
Uploading videos to YouTube isn’t enough. You need to promote them. These are some ideas:
- Embed your videos in your blog.
- Email your YouTube link to your friends and contacts.
- Ask people you know to tell their lists and contacts.
- Write an article about your video and post it to article directories and forums.
- Post your video to LinkedIn, Facebook, Twitter and your other social networks.
- ASK PEOPLE TO SHARE – When posting on social networks including “Please Retweet” or “Share this with your friends” really helps.
Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front of a camera and talks about what he/she knows best. No expensive equipment required. Here are 12 of my favorite [...]Continue Reading
Ready or not, Google is turning real-time. In the past week, Google has started including real-time listings on the first page of its results. The initiative is appropriately called “Real-Time Search.” So, instead of just listing articles, images, videos, blog postings, etc. in its results, Google is now incorporating a list of rotating items from [...]Continue Reading
Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you’ll find yourself without orders and going out of business. Effective pricing is critical to your business success. It plays a huge role in your company’s viability and [...]Continue Reading
As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up. My feelings about this were confirmed and further fueled [...]Continue Reading
2. Rethink your approach.
a. Target lists. Like direct mail, lists are about quality, not quantity. If you think of email marketing like you think of inbound marketing, you’ll need to hyper target. Separate your lists into different user segments. Sites like beauty.com will send customers relevant offers based on their last purchase. If someone purchases a skin care product, more offers are sent about skin care products. If you own a retail store, separate your buyers based on what brand they purchase and send targeted emails to those customers. Be careful not to spend too much time on this if you have a small list. It has to produce a strong enough ROI to keep going.
b. Create one design. Customize the design to your brand instead of just using one of the templates provided. Why? It’s worthwhile to show your brand each time a piece of communication is sent out.
c. Use clear language. This should be a no-brainer, but you wouldn’t believe how many emails I get with grammar and spelling errors, incomplete sentences, and copy that just doesn’t make sense. If the email is well written and error free, your recipients will think you took the time to care.
d. Personalize the e-mail. You’ll fail in your email communication if your emails are primarily about you or your company instead of about how you can help the recipient. Think “what’s in it for them” if you want them to read after the first paragraph.
e. Create a special offer. Sometimes considered a “call to action,” this is where someone will take an action. Be smart about it and use a tracking code to an ecommerce web design page you specifically created just for that email.
3. Work with your email marketing provider. Most of these providers have a customer support team that offer tricks and tips to improve open rates – use them. Some companies even provide one-on-one phone advice.
4. Consider mobile devices. Yes, it’s true that most people aren’t going to buy something from their mobile device, but they do take notice and put a reminder to purchase later on. That said, make sure the company you outsource has applications allowing recipients to see text and images on their devices. You can help by keeping copy simple and to a minimum amount of characters and sending out a text version instead of HTML.
5. Analyze results. Going back to the tracking code, your e-mail provider should have an easy-to-use system where you can go in and look at each piece of communication sent out and analyze how many people opened, where people clicked, etc. The landing page is an additional page you can create that if set up with analytics can provide more data.-->
According to recent research (more than 600 companies) from Clash-Media, e-mail marketing is now the most favored method of online lead generation in the United States. It’s also estimated that more than 80 percent of businesses will spend more money on e-mail marketing by the end of this year. Before you take the time to [...]Continue Reading
What is one of the most effective ways to increase your sales? Get inside your customer’s head. Simple as that. The more you understand about your customers, the more you can solve their challenges, frustrations and problems. The more you understand about your customers, the more you can help them achieve their objectives, goals and [...]Continue Reading
If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what? It’s time to prepare your website for the holidays. Believe it or not, the time is now. In September. With no time to lose! So, you’re probably thinking, “Come on, Tom. You’ve [...]Continue Reading
You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes. Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of [...]Continue Reading
This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales. LANDING PAGE TIPS #1. Minimize Load Time Web pages that take a [...]Continue Reading
This is the second in a three-part series looking at ways that you can transform your campaign or website Landing Pages into highly effective sales funnels for your business. Follow these tips, and see your Landing Pages generate more leads, orders and sales. LANDING PAGE TIPS 1. Create a Call-to-Action Make it obvious and clear [...]Continue Reading
Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips. Here are some of the essential Google tools for your website to ensure that your website [...]Continue Reading