niche market Archives

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5 Top Strategies to Grow Your Sole Proprietorship

Is your sole proprietorship stuck in a rut? You've poured your heart and soul into building your business, but reaching the next level can feel like an uphill task. Without a team to bounce ideas...

byBrett Shapiro

March 13, 2024

This Entrepreneur Financed Her Business With a Side Hustle

Charlie Heck is the founder of Checkmark Creative, a marketing boutique that works with small businesses to tell their stories through social media, website design and infographics. “We take really complex material and make pretty...

byNav

October 21, 2019

5 Reasons Why a Competitive Market is Essential for the Success of Your Startup

The picture of a competitive market once revolved around a multinational corporation, its smaller opponent and their David vs. Goliath battle to win the heart of the masses. When we examine present day business competition, that...

byAugustus Franklin

May 18, 2017

Building Your Marketing Plan: Who’s Your Ideal Client?

Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his...

byWendy Kenney

May 23, 2010

Cool Company of the day: The Evening Hatch

We all know how important it is to enjoy life... to live it to the fullest. In that spirit, we recently went on our first fly fishing adventure - something we'd heard people rave about...

byRich Sloan

March 23, 2006

Cool Company of the day: Old House Gardens

We look for cool companies all the time and want you to help us find them. So keep them coming our way! Email ideas to [email protected]. Today's Cool Company is Old House Gardens, one of...

byRich Sloan

March 14, 2006

What is a Niche?

It's an entrepreneurial mantra: find a niche and fill it. Not so obvious, perhaps, is the definition of a niche. Over lunch today with my very inspiring friend Scotty, we were discussing a retail idea...

byJonathan Hudson

July 28, 2005