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Posts Tagged “media”

Got a last minute interview? What to do next…

It’s 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help. She has a wonderful opportunity to show her products on a local television program and asked me what to do next. Since many of you may run into this same “happiness problem,” here are a few suggestions I [...]

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PR Insights from Marketing Expert Jared Tanner, PrintingForLess.com

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing. With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing. Plus, he managed direct [...]

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How to Calm Your Interview Nerves

If you haven’t had a lot of experience doing media interviews, you may have butterflies in your stomach or even feel sick! To overcome your nerves and improve your chances of giving a great interview, here are a few quick tips: 1. Prepare. This is pretty obvious, but the more you prepare in advance, the [...]

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What Summer Super Heroes Teach Us About PR

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example: 1. Act Fast. Super heroes think and act quickly to get results so the next time reporters contact [...]

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3 Cool Sites to Help with Your PR Efforts

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: http://www.helpareporter.com/ By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.  Peter Shankman, [...]

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