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Posts Tagged “media relations”

The Magic Pill for Publicity Success

Many new entrepreneurs often ask me how they can easily get media members to talk about their products and services. Basically, they want a “magic success pill.” And I completely understand. After working diligently to turn your idea into a real business, you just want to get things going and “watch the money roll in.” [...]

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Ho! Ho! Ho! It’s Holiday Time for PR

While it may be scorching hot outside, and the last thing on your mind is the winter holiday, it’s time to pitch your products for holiday gift guides. Since many press members work on articles way in advance of publish dates, now is the time to contact them with your holiday gift ideas. Quick Steps for [...]

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What Summer Super Heroes Teach Us About PR

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example: 1. Act Fast. Super heroes think and act quickly to get results so the next time reporters contact [...]

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3 Cool Sites to Help with Your PR Efforts

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: http://www.helpareporter.com/ By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.  Peter Shankman, [...]

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How to Get on “Oprah”

“Can you get me on Oprah?” That’s the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there is one thing you need to consider: “Oprah” caters to a specific audience. Is this the audience you want to [...]

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Has Your Phone Stopped Ringing?

I’ve talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy. As an entrepreneur, you’ve probably noticed this too. And it can be easy to fall into an emotional trap of negativity and disappointment. If you are feeling this way, try to [...]

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