It’s about 4:30 a.m. on Tuesday morning, and I’m recovering from a much-needed vacation. Right now, the jet lag is killing me. Yes, I’m one of those people who usually need a “vacation from the...
On Tuesday, I talked about how to use PR during tough times. Here are a few more tips to help you boost sales and awareness without spending money: Talk to your customers. How often do you reach...
When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don't?...
Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success! But now, it's time to prepare. Why? The big PR season is...
On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts. Here is the rest of that discussion: What advice do you have for small business owners who are...
In order to see how PR can truly help your new business succeed, I'll be sharing some stories from our own StartupNation members. To start, have you met Janie Honeycutt of www.houseofjerky.net? Janie is an...
On Tuesday, I shared some tips for calming your nerves right before a media interview. When it's time for your big moment, here's what you can do to stay calm: Focus. As you start to...
On Tuesday, I introduced you to fellow entrepreneur Jill Exler. When Jill had a challenging time publishing her own book, she decided to create a business to help others. Today, self-published authors can sell their...
On Tuesday, Andy Sernovitz, author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, shared some of his PR insights. Here is the continuation of our interview: What are some...
Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs. ...
Many new entrepreneurs often ask me how they can easily get media members to talk about their products and services. Basically, they want a "magic success pill." And I completely understand. After working diligently to...
While it may be scorching hot outside, and the last thing on your mind is the winter holiday, it’s time to pitch your products for holiday gift guides. Since many press members work on articles...
Summer is finally here, and there are a lot of great movies to see. It got me thinking about how "Indiana Jones," "The Incredible Hulk," "Iron Man," and others have a lot to teach us...
If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: https://www.helpareporter.com/ By simply registering...
"Can you get me on Oprah?" That's the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there...
I've talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy. As an entrepreneur, you've probably noticed this too. And it...
From Joan Isabella, StartupNation Radio consultant This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an article in the Detroit Free...