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Posts Tagged “media relations”

You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

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Part 2 with Author Jon Gillespie-Brown

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:   How are you marketing and promoting your book? The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. [...]

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Voting is over. Now what?

Fantastic! We don’t have to listen to repetitive campaign advertisements any longer! But the best news for small business owners now is that many media members will start focusing on stories that have nothing to do with candidates, politics or Washington. Are you ready? If you haven’t already done so, start preparing your: – Unique Story for [...]

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An Interview with Brazen Careerist’s Penelope Trunk

While we’re waiting for the election results, I thought you might like some good publicity advice. Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to [...]

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Think Positive in Tough Times

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you! Toxic communications and people can be detrimental to your health and hurt your business. Without knowing [...]

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Public Relations and Politics-Question Everything

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think – “Is that true?” Beware of media opinions. As many of you know, PR specialists carefully train candidates on what to say and [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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Cool, No-Cost Offers for Small Business Owners

I’ve been receiving several exclusive offers specifically to help small business owners. And since the economy is tough right now, I thought I’d share these free offers with you, my fellow StartupNation entrepreneurs: – Got an innovative, recession-busting marketing strategy that is helping your small business boost sales? If so, you may want to enter [...]

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Boost Sales with a Good Presentation

Hi Fellow StartupNation Entrepreneurs, Speaking in front of potential customers is a great way to generate new business. Plus, this is a hot marketing activity now since it doesn’t cost a lost of money to give a presentation. But before you hit the stage, you’ll want to prepare accordingly. To avoid boring your audience to [...]

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Did the Sharks Attack? Taking Risks-Part 2

On Tuesday, I left off telling you about the sharks I encountered while scuba diving. Well, after a brief, “stare down” with the sharks, I headed towards the cave opening and left their home. It was nerve-wracking, but it was truly the most exciting dive I’ve had so far. In fact, after the initial nerves subsided, [...]

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Take Risks to Boost Confidence and Publicity

It’s about 4:30 a.m. on Tuesday morning, and I’m recovering from a much-needed vacation. Right now, the jet lag is killing me. Yes, I’m one of those people who usually need a “vacation from the vacation.” But it’s worth it! A vacation gives you time to rest and relax, but it also provides the opportunity [...]

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Use PR to Boost Sales Fast

On Tuesday, I talked about how to use PR during tough times. Here are a few more tips to help you boost sales and awareness without spending money: Talk to your customers. How often do you reach out to your customers? If you are not already doing so, try to send out valuable information and tips daily [...]

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Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t? If you are at wit’s end, here are a few quick things you can do to boost sales with PR [...]

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Get Ready for Big Publicity Activities

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success! But now, it’s time to prepare. Why? The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, [...]

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Interview Two with Jared Tanner, PrintingForLess.com

On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts. Here is the rest of that discussion: What advice do you have for small business owners who are looking for a publicist? Look for one who is active, aggressive and who doesn’t take “no” for an answer.  Many [...]

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Are you a StartupNation PR Success Story?

In order to see how PR can truly help your new business succeed, I’ll be sharing some stories from our own StartupNation members.   To start, have you met Janie Honeycutt of www.houseofjerky.net? Janie is an avid StartupNation member. She used the site to get valuable informatio to help boost sales for her beef jerky business.   I recently got the chance [...]

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How to Calm Your Interview Nerves-Part 2

On Tuesday, I shared some tips for calming your nerves right before a media interview. When it’s time for your big moment, here’s what you can do to stay calm: Focus. As you start to respond to interview questions, try to act natural and provide honest answers. Focus on the moment without thinking about how you [...]

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jexbo grows with PR-Jill Exler’s Interview-Part 2

On Tuesday, I introduced you to fellow entrepreneur Jill Exler. When Jill had a challenging time publishing her own book, she decided to create a business to help others. Today, self-published authors can sell their books at www.jexbo.com, and readers can find unique books and communicate directly with authors. Jill used publicity to help start [...]

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Word-Of-Mouth Tips from Andy Sernovitz-Part 2

On Tuesday, Andy Sernovitz, author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, shared some of his PR insights. Here is the continuation of our interview: What are some other tips you can offer small business owners who want to increase sales and awareness via word-of-mouth? Focus on your [...]

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Word-of-Mouth Marketing Guru Shares Tips

Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs.  Here’s what he had to say: Why is word-of-mouth marketing so important to new entrepreneurs? Because word of mouth is [...]

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