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Posts Tagged “media relations”

Exclusive Interview with PINK’s Cynthia Good

Recently, I caught up with Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for nonprofits benefiting women and girls. Before becoming an entrepreneur, Cynthia was a news anchor on television stations nationwide, created her [...]

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How Are You Promoting Your Lemonade Stand?

Over the 4th of July, I was walking around an affluent neighborhood and about every block or so, there were children selling lemonade. Lemonade Stand 1. At the first stand, the kids were yelling from a bench about their lemonade and how much it cost. They were so loud that people were running to get [...]

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Cool Idea Hits it Big with Publicity

I recently found out about this business called Klymit, www.klymit.com. If you’re a scuba diver like me, or just like to spend time outdoors, it’s pretty cool stuff. With this in mind, I tracked down some insights from Klymit’s CEO, Nate Alder. Here’s what he had to say: Tell us how and why you started [...]

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Is Twitter Part of Your PR Activities?

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it professional. Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. [...]

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PR Does Not Equal Press Release

The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.   But if you want a feature story written about your business, it’s essential to pitch specific media members directly.   And with today’s economy, this [...]

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What is your SEO Team Doing?

Are you getting results from your current, SEO efforts? If not, why not? I’ve talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer look at their Web sites, here are some of the problems I found: – The Web design team wrote the [...]

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SEO Copywriting Works

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing out on a great opportunity. Check out free tools like www.wordtracker.com and www.keyworddiscovery.com for more information. Now, for those of [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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Why Hire an SEO Copywriter?

If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for than just adding some popular keywords to your copy. SEO is a process that involves research, strategy, planning, and regular [...]

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GoToBilling.com’s Mom Entrepreneur Gives Tips

If you are a mother pursuing your small business dreams, check out this interview with Stacy Roderick of www.GoToBilling.com. Stacy manages to take care of her family, cook healthy meals, stay in shape, and help run a successful business all at the same time. Here’s what Stacy had to say: How did you get started [...]

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How to Get People to Your Site

What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it’s time to take action. Here are three quick things you can do: 1. Send out SEO press releases. Add search-engine optimization keywords to your press releases. This way, it will be easier for [...]

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Lose your job? Start a business!

After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job.  She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]

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Steve Roderick of gotoBilling.com Exposes Success Secrets

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]

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SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will.  And if you have a tight budget, you can significantly increase [...]

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Cathy Kerns’ Success – Part 2

On Tuesday, we talked to Cathy Kerns, KernsAble Enterprises, Inc. President and creator of Style Stick Fashion Accessories for Gently Assisted Walking. Here is the remainder of that interview and more great tips from Cathy:  What marketing activities worked best for you to increase sales? We discovered very early on that our customers were going to be [...]

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Entrepreneur Turns Hardship into Successful Business

After being diagnosed with multiple sclerosis, Cathy Kerns found that there was a need for fashionable walking canes and started KernsAble Enterprises, Inc. Today, Cathy is a successful business owner who turned a negative into a positive. Read her inspiring interview below: Tell us how you got the idea to start your business and why [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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Give yourself a break!

  While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each day. I know I was starting to feel major burnout too, and I finally decided to spend the weekend scuba [...]

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Tips for Pitching the Small Business Professor

On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, “Birthing the Elephant.” If you’d like to approach Bruce to get some publicity for your business, here are his words of advice: What is your [...]

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