Browsing Tag

Media Relations

97 posts
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Are Reporters Reading Your E-Mails?

It's 8:30 a.m. and you've spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click "send" and wait for a response from the business editor at "The...
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Exceed Expectations to Boost Sales

If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship - Expectations. This may sound simple,...
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Startled by the Media?

As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members. If picking up the phone to pitch a reporter gives...
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Are People Reading Your Blog?

Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if...
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3 More Free Publicity Tools

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set...
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3 Free Publicity Tools

On an earlier blog entry, I gave you this list of free, press-release posting sites, https://www.rembrandtwrites.com/FreePressReleasePostingSites.htm. But are you using these free tools to build buzz and sales too? Free Search Engine Optimization (SEO) Add...
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Interview with Cynthia Good of PINK-Part 2

Last week, we talked to Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for...
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Exclusive Interview with PINK’s Cynthia Good

Recently, I caught up with Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for...
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Cool Idea Hits it Big with Publicity

I recently found out about this business called Klymit, www.klymit.com. If you're a scuba diver like me, or just like to spend time outdoors, it's pretty cool stuff. With this in mind, I tracked down...
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Is Twitter Part of Your PR Activities?

Twitter, https://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it...
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PR Does Not Equal Press Release

The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.   But if you want a...
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What is your SEO Team Doing?

Are you getting results from your current, SEO efforts? If not, why not? I've talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer...
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SEO Copywriting Works

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing...
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Why Hire an SEO Copywriter?

If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for...