What Stinks?
Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation....
Browsing Tag
Media Relations
97 posts
8 Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your...
PR Too Expensive? Think Again.
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money...
Chris D’Agnese of Inkhead Uses SEO Tactics to Grow Business
Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare...
Got Data Management? Exclusive Interview with Mark Wozniak, InfoDome VP of Products
Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution...
Baby Boomers Compete in Internet Age- Interview with Ron Tannebaum of In The Rooms
Are you a Baby Boomer who thinks you can’t compete against younger folks in the Internet Age? Well, check out my interview with Ron Tannebaum, co-founder of In The Rooms, and you just might...
Are You Using SEO in Your Press Releases?
A recent, BtoB Online article at https://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales. During tough economic times, it’s important to keep marketing messages in front of target audiences. After all,...
What’s In Your PR Quote?
Are you paying attention to the quotes you're using in your press releases or just inserting them "as is" into your PR materials? Quotes are important so here are a few, quick things to keep...
Got a Celebrity Photo to Sell? Business Idea Becomes Success
Have you ever taken a photo of someone famous? Maybe you just enjoy viewing celebrity photos? Well, here’s a business you’ll find interesting. Jordan Osher, CEO of Meet The Famous, introduced “the first and only...
A Six-Letter Word to Use Often
With the way things are right now in the business world, there are many four-letter words that I’m sure you have no problem saying! But, at the same time, have you thanked your customers, partners,...
Got Word-of-Mouth PR?
Do you think of social media first when it comes to word-of-mouth marketing and PR? Well, before you start Tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media....
Take PR Action to Boost Sales Fast!
If your business is not getting the sales you want, it's time to take action with public-relations activities. Do you want some free publicity within the next two weeks? Here’s what you can do right...
Get the Word Out!
Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business. As Step 7 in our “7 Steps to Successful...
Ready to Make Media Contact?
After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media. Introduce Yourself. You can...
Want to Write a Press Release But Not Sure How?
As an entrepreneur, you know you need to send out a press release to announce your new business, but where do you start? Well, the good news is that it’s not difficult to write a...
Do You Need a Media Kit and What is it?
Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need...
What’s Your Story? How to Get Publicity
Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step...
Who Are You Pitching?
Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya...
How to Start Getting Publicity Now
Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it...
Tips for a GREAT Holiday Break
Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday:...