Marketing Archives

Advertising Your Small Business? Here’s What You Need to Know

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in frustration I would claim that...

byWendy Kenney

February 27, 2011

12 Tips for Using YouTube to Promote Your Business

Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front...

byZeke Camusio

January 13, 2011

What Happened When One Entrepreneur Had Cleavage Issues

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of...

byMelanie Rembrandt

October 19, 2010

4 Crazy Myths about Marketing

Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths...

byWendy Kenney

October 16, 2010

Exercise Boring? Check Out what This Actress Turned Business Owner Did.

Feeling a little flabby and ready to get in shape for the holidays? Meet Judie Aronson, Founder of RockIt Body™ Pilates, www.rockitbodypilates.com/. With some savvy marketing and a little luck, she turned her passion for...

byMelanie Rembrandt

October 11, 2010

Are You A Sick Entrepreneur?

Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get...

byMelanie Rembrandt

October 4, 2010

Capture Visitor Data or Miss Out on Sales

As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many...

byMelanie Rembrandt

September 21, 2010

Are You Using Your Old Brain To Conduct Business?

After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read...

byMelanie Rembrandt

September 14, 2010

80’s Tech Company Stay Successful with PR and Marketing

With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer,...

byMelanie Rembrandt

June 25, 2010

Can You Earn Royalties On Your Invention?

Believe it or not, it’s not as hard as you may think to land a royalty deal on a product invention…provided you have a truly “good” idea to start with, and you have some important...

byRussell Williams

June 24, 2010

Got Data Management? Exclusive Interview with Mark Wozniak, InfoDome VP of Products

Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution...

byMelanie Rembrandt

May 28, 2010

Need Help with your Entrepreneurial Dreams? Hear What Stephen Dodd Has to Say.

As an entrepreneur, do you have big dreams, but aren’t quite sure how to accomplish them? Well, here’s a fellow entrepreneur who is helping people just like you make their dreams a reality. Meet Stephen...

byMelanie Rembrandt

May 7, 2010

The Big Marketing Mistake Business Owners Make and How to Avoid it

Have you ever had this happen to you? Several years ago, I attended a business networking function and I just happened to strike up a conversation with a person who sold cars for a local...

byWendy Kenney

April 25, 2010

Controversy Sells

Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit. This shocking revelation led to over 200 stories in the media from all over the world. ...

byWendy Kenney

April 18, 2010

29 Creative Business Contest Ideas That Will Generate Buzz

Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands...

byWendy Kenney

April 4, 2010

7 Hot Summer Small Business Marketing Ideas

With summer just around the corner, business can slow down as folks head to the cool country or go on vacation. However it doesn't have to be a slow time of year for your business....

byWendy Kenney

March 28, 2010

Get the Word Out Now!

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks. More small businesses are realizing that they need to market and promote their services more...

byMelanie Rembrandt

March 26, 2010

How to Increase Sales in 3 Steps

If you want to get some new business, here are three quick tips that may help you boost your customer-list fast… 1. Make A List. Check It Twice. Look through all of your contacts and review the...

byMelanie Rembrandt

March 19, 2010

Do You Need a Media Kit and What is it?

Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need...

byMelanie Rembrandt

February 12, 2010