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Posts Tagged “Marketing”

Word-of-Mouth Marketing Guru Shares Tips

Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs.  Here’s what he had to say: Why is word-of-mouth marketing so important to new entrepreneurs? Because word of mouth is [...]

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Has Your Phone Stopped Ringing?

I’ve talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy. As an entrepreneur, you’ve probably noticed this too. And it can be easy to fall into an emotional trap of negativity and disappointment. If you are feeling this way, try to [...]

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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices. Today, I’m going to [...]

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The Price is right: The Four Ps of Marketing continued

Once you have created your product and decided where to market your business, it’s time to determine a price for your services. Setting a price for your products or services is not always a simple task, and may require a great deal of market research in your industry to establish a fair price. You will [...]

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Place: It’s all about the location

In the last post, I began the discussion about the Four Ps of Marketing: Product, Place, Price, and Promotion. Learning how to use each of these concepts effectively can greatly help the success your business. With the first of the Four Ps, Product, if your product fulfills a need or want, has either niche or [...]

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