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Posts Tagged “Marketing”

SXSW Marketing Ideas: 3 Tips on Market Research

We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design.  There are very few companies that [...]

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Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong

Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more.  This is a vital part of branding for many reasons.  It can help you find brand evangelists, join conversations with prospects, correct misinformation, find opportunities for free publicity, police your trademark, or even find ideas for [...]

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Show Customer Love: Co Donate

In a previous post (Giving is the new taking), I asked the question: What are some ways you are being kinder to your customers? The terms social responsibility is often used synonomously with charity and volunteering with good causes. Over the last decade, there have been several innovative corporate donation programs popping up, and one characteristic many share [...]

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Robert Kiyosaki Interview-Part 2

On Tuesday, you heard from Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. Here is the continuation of our interview: What main pieces of advice do you have for entrepreneurs and new investors today? I would say [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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Have you checked these two things yet?

It’s early Thursday morning, and I just remembered another “New Year” bit of information to share with you. If you haven’t checked these two things, you could be losing out on some great publicity and new customers: 1. What copy needs to be changed on your website? Do you have old copyright dates and outdated [...]

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You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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What’s Your Story??

I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars.  Seth Godin is the author of the best selling marketing books over the past decade.  Let me clear the air, he doesn’t actually believe that all marketer’s are liars.  The title, I think is mainly to attract attention and stir up [...]

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Boost Sales with a Good Presentation

Hi Fellow StartupNation Entrepreneurs, Speaking in front of potential customers is a great way to generate new business. Plus, this is a hot marketing activity now since it doesn’t cost a lost of money to give a presentation. But before you hit the stage, you’ll want to prepare accordingly. To avoid boring your audience to [...]

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Cool Work for Yourself Tips from AWAI’s Katie Yeakle

If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle. As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop new skills to purse their dream lifestyles since 1997. Katie Yeakle, American Writers & Artists, Inc. Executive Director     [...]

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The Big Idea Asks for Help

The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

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What story are you telling?

In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”   For nine weeks in a row a new billboard would appear in the same [...]

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Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t? If you are at wit’s end, here are a few quick things you can do to boost sales with PR [...]

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Twitterers actually aren’t twits

Twitter. It’s ridiculous, right? The distractions of visiting a website to provide updates to your “followers” about where you are and what you’re doing. Sounds like such a waste of time! But alas, I beg to differ. From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing [...]

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PR Insights from Marketing Expert Jared Tanner, PrintingForLess.com

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing. With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing. Plus, he managed direct [...]

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Take Advantage of Your Media Clips

After you work hard to obtain a major media mention, what do you do to extend the results of that clipping? Instead of simply ignoring the story after thanking the reporter and posting it on your website, here are 3 things you can do to get the most out of this publicity: 1. Order reprints [...]

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Trunk Shows..For Men

From an article in Entrepreneur…neat reminder on “knowing your audience” and focusing well.   It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one [...]

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Word-of-Mouth Marketing Guru Shares Tips

Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs.  Here’s what he had to say: Why is word-of-mouth marketing so important to new entrepreneurs? Because word of mouth is [...]

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