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Posts Tagged “Marketing”

Find Out Why the Media Isn’t Calling You

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…

The Top 3 Reasons Why The Media Is Not Calling You

  1. They won’t unless you call them.

Have you reached out to media members to introduce yourself and your new business? If not, how are they supposed to know you exist?

Take the time to make a list of specific media members you want to contact. Then, call introduce yourself. Tell them who you are and the benefits your new business has to offer. Most important, let them know that you can act as a resource for future stories in your area of expertise.

Keep it short and sweet and ask them if you can send them news about your business. The worst they can say is “No,” but at least they’ll know who you are and you’ve started a media relationship. And if you are nervous about calling media members, start with a small, local publication and move up to more important and larger media venues after you’ve had a little practice on the phone.

  1. You don’t care about them.

When you contact a media member, you’ve got to think about what’s in it for them and provide information they can actually use. If you simply talk about how great your business is and all the product features you have to offer, you will hear crickets chirping or a dial tone.

However, if you think about how you can offer valuable information to a media member that he or she can actually use, you’ll be more likely to from a lasting relationship with that person. By creating a reputation of always providing interesting and current information, over time, media members will want to call you for future stories.

3. You haven’t done your research.

When you contact a media member, do you have a specific story in mind that relates to his or her target market?

If not, you need to do more research. Before contacting a media member, you should know what that person writes about (his or her beat), read their previous stories and learn about their audience. Then, you need to use this information to develop a unique story idea specifically for that media member.

Do not send a blanket media pitch to a huge list of media members!

Yes, this is easy to do, and you may get a few, media nibbles from your efforts, but if you want to develop long-lasting relationships with the media and get fantastic stories written about your business, take the time to do your research.

After all, if you were a member of the media, would you want to talk to someone who has an interesting and unique pitch just for you or read a “template” e-mail you know was sent to many, other reporters?

Do What it Takes to Make Your Phone Ring.

You may think your new business deserves press, and media members will just start calling you. But this is just not going to happen unless you are already well-known. Getting good publicity for your new business takes time and effort.

Conduct the appropriate research and learn about specific media venues, reporters, producers, and bloggers before making contact. Develop specific pitches and think about how you can help media members do their jobs. By doing so, you’ll become a respected expert that media members will want to speak to, and your phone will start ringing!

For additional help with your SEO copywriting and publicity efforts, please contact me below or at www.rembrandtwrites.com.

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Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are… The Top 3 Reasons Why The Media Is Not Calling You They won’t unless you call them. Have you reached [...]

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3 Ways to Improve Your Copy in Less Than 60 Minutes

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they [...]

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Are You Moving Too Fast with PR and SEO?

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]

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How to Avoid SEO Surprises

It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more.

But as you scan the Web one day, you notice that your site is not showing up in the search engines.

You look a little closer and notice that all of the tagging you added to the site previously is no longer on the site.

What happened? Where did all of your hard work go?

Oops! This was an unexpected surprise, and you forgot a few things.

With this in mind, here are:

3 Ways to Avoid Unnecessary, SEO Surprises:

1. Check Your Tech.

If there are other technicians working on your site, communicate with them on a regular basis. They may be updating the site, forget about your coding and remove your SEO tagging.

When this happens, all of your hard work coding each page with the appropriate title tags and descriptions will be worthless. Even worse, the site engines will have a difficult time finding your site.

2. Monitor Results.

Even if you are the only person working on your site, it’s essential to check your site statistics on a regular basis. What are people clicking on? Are the search engines finding your site? Which keywords are working and which aren’t?

If you don’t check your site to see what’s going on, how do you know if your SEO activities are successful or not?

3. Make Changes.

By regularly monitoring your site, you’ll be able to see which keywords bring in the most traffic and the content your visitors find most appealing. Then, you can discard the words that aren’t working and update your copy to provide more value – for your customers and the search engines.

Pay Attention!

After doing tedious, keyword tagging for a site, it can be easy to put it aside and forget about it. But if you don’t check your site statistics frequently and know what’s going on, you’ll waste time and money in your SEO efforts.

More important, you will not see an increase in site traffic and that means a loss of new customers and sales!

Do you need help increasing your site traffic with search engine optimization? Please contact me here or at www.rembrandtwrites.com.

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It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [...]

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How Much Are You Paying for SEO?

Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase. How [...]

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7 Ways to Effectively Market Your Small Business

I’ve been working from home for 20 years (not counting the Kool-Aid stands I set up, and the business I had selling rocks door-to- door when I was 8). When I started my first home-based business, technology wasn’t where it is now. I thought I was so cool when my dad gave me his old [...]

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