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Posts Tagged “Marketing”

Tips for a GREAT Holiday Break

Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday: G: Give Back To The Community. Volunteer to help a local charity. Donate your used clothing and other items to [...]

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Your Product + QVC = $$ MILLIONS $$

      The fastest ways to bring your product to market is to get it on QVC!  The best, and fastest, way to do that is hire a QVC agent! What is a QVC Agent? A QVC Agent is an independent person, or group, that can get your product or new invention in front of [...]

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More Advice on ABC News Now

During my recent appearance on ABC News Now, I was lucky enough to be asked to provide some advice to fellow entrepreneurs who are growing businesses built around their passions. Click here or on the image below to view that advice. Let me know if you have a cool story you’d like to share with ABC News [...]

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Trying to Overcome Issues? Check out Gary Hennerberg’s Inspiring Success Story

Gary Hennerberg is an in-demand direct marketer and the founder of Hennerberg Group, Inc. www.hennerberg.com. And from seeing his confident, marketing presentations and reading his clients’ enthusiastic testimonials, you’d never know that he had to overcome a unique challenge to become a successful entrepreneur. Well, recently I caught up with Gary to share his tips [...]

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Why you should pay for this content

Weird that I’d write a blog post about paying for content in a free content world, isn’t it?! Weirder yet that StartupNation has for years on end been a STRICTLY free content site and hosts many tens of thousands of pages of free content and features. So why have we recently launched a paid content [...]

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Target is re-branding to “Real MOMS”…..Bye-Bye Bullseye!

Is that bull’s-eye logo going bye-bye to survive the Wal-Mart effect? What does Wal-Mart know that may save business everywhere? Is it true- is Target steering away from their famous Bullseye logo? Since March of 2009, they have been pulling it to implement an ARROW; that is being targeted right to “Real MOMs” and how they [...]

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The Case for Social Media

This video does all the talking… [youtube]http://www.youtube.com/watch?v=sIFYPQjYhv8[/youtube]   To make sure you’re leveraging this trend to its fullest, be sure you check out StartupNation’s new e-Report: Blast Through the Recession with Social Media, Mobile Marketing & More There are certain level points and junctions in business and the social media revolution we are in the midst [...]

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Interview with High-End Fashion Designer Shy Figaro

Recently, I received some interesting information from a small business owner who is pursuing his passion, and thought I would share his tips with you. Meet Shy Figaro, a successful, high-end fashion designer and entrepreneur. Tell us about your business and why you started it. I’m fascinated about beauty and elegance, and believe that fashion [...]

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2 Contests with great upside

StartupNation’s 3rd Annual Home-Based 100 competition This is the quintessential ranking of home businesses and the superstar people behind them. StartupNation selects 10 Top Ten Winners across ten categories including Recession Busters, Greenest, Wackiest, Savviest in Social Media, and more. Winners receive invaluable publicity. Many winners have been featured in national TV, newspaper and magazine [...]

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Go Paperless and Grow-David Durick, gotoBilling.com

On Tuesday, we heard from David Durick of gotoBilling, www.gotobilling.com. This business experienced a 307% volume increase during the recession so I sat down with David to get his insights for other small business owners. Here is the rest of that interview and more of David’s tips: What kind of marketing and publicity activities have helped GTB [...]

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How Do You Grow During a Recession?

Some companies are doing well during these tough economic times. That’s why I sat down with David Durick of gotoBilling, www.gotobilling.com, to find out the secret to their success (and how marketing has played a role in their significant growth over the past year). Here’s what David had to say… What do you do at [...]

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How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and [...]

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Does direct mail make sense in a web 2.0 world?

Yes, it does! In addition to email marketing, sending postcards to your clients is a tactic proven by your peers to deliver results including building your prospect list and strengthening client relationships. Obviously, you can’t email contacts who have not opted in to your list, but you can send a postcard or direct mail piece [...]

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Small Business Profile: Heinz Marketing

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business [...]

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All Marketing Is Local

Just learned about EveryBlock, is a new way to keep track of what’s happening on your block, in your neighborhood and all over. You can choose your city and get a citywide overview of news by category. I might never eat in my own neighborhood again given the amount of violations reported…. The site is [...]

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Why Hire an SEO Copywriter?

If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for than just adding some popular keywords to your copy. SEO is a process that involves research, strategy, planning, and regular [...]

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GoToBilling.com’s Mom Entrepreneur Offers Success Tips

On Tuesday, we talked to super Mom entrepreneur, Stacy Roderick. Stacy helped create the one-stop resource for paperless invoicing, marketing and electronic billing atGoToBilling, www.gotobilling.com.Today, Stacy shares more of her work-life balance success tips. What advice do you have for other couples who work together?   Separation of duties and plenty of communication. Try not to step [...]

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Mark Amtower’s Success Secrets 2

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]

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Mark Amtower Offers Success Secrets

Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I caught up with Mark to get his success secrets, and here’s what he had to say: Tell us a little [...]

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