Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they [...]Continue Reading
Posts Tagged “Marketing”
Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]Continue Reading
But as you scan the Web one day, you notice that your site is not showing up in the search engines.
You look a little closer and notice that all of the tagging you added to the site previously is no longer on the site.
What happened? Where did all of your hard work go?
Oops! This was an unexpected surprise, and you forgot a few things.
With this in mind, here are:
3 Ways to Avoid Unnecessary, SEO Surprises:
1. Check Your Tech.
If there are other technicians working on your site, communicate with them on a regular basis. They may be updating the site, forget about your coding and remove your SEO tagging.
When this happens, all of your hard work coding each page with the appropriate title tags and descriptions will be worthless. Even worse, the site engines will have a difficult time finding your site.
2. Monitor Results.
Even if you are the only person working on your site, it’s essential to check your site statistics on a regular basis. What are people clicking on? Are the search engines finding your site? Which keywords are working and which aren’t?
If you don’t check your site to see what’s going on, how do you know if your SEO activities are successful or not?
3. Make Changes.
By regularly monitoring your site, you’ll be able to see which keywords bring in the most traffic and the content your visitors find most appealing. Then, you can discard the words that aren’t working and update your copy to provide more value – for your customers and the search engines.
After doing tedious, keyword tagging for a site, it can be easy to put it aside and forget about it. But if you don’t check your site statistics frequently and know what’s going on, you’ll waste time and money in your SEO efforts.
More important, you will not see an increase in site traffic and that means a loss of new customers and sales!
Do you need help increasing your site traffic with search engine optimization? Please contact me here or at www.rembrandtwrites.com.
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [...]Continue Reading
Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase. How [...]Continue Reading
I’ve been working from home for 20 years (not counting the Kool-Aid stands I set up, and the business I had selling rocks door-to- door when I was 8). When I started my first home-based business, technology wasn’t where it is now. I thought I was so cool when my dad gave me his old [...]Continue Reading
Don’t have much time and need to update your Website? No worries. Here are three things you can do to add valuable information to your Website in 30 minutes, or less: 1. Add a Link to Cool Information. Did you just read an interesting article in the newspaper, a news item on an industry site or [...]Continue Reading