Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths about marketing. Sorry, but I’m here to debunk those myths. Here’s the top 4. 1. Marketing is all I need [...]Continue Reading
Posts Tagged “Marketing”
Feeling a little flabby and ready to get in shape for the holidays? Meet Judie Aronson, Founder of RockIt Body™ Pilates, www.rockitbodypilates.com/. With some savvy marketing and a little luck, she turned her passion for a new type of workout into a successful business. Here’s what Judie had to say: Tell us about your background [...]Continue Reading
Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get any easier, do they? Well, this morning is a little worse… My head is throbbing, and the pillow is soaking [...]Continue Reading
As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information… They are capturing site visitor data to create customer relationships and grow sales. [...]Continue Reading
After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read a very interesting book that go me thinking in a new way so I thought I’d share it with you. [...]Continue Reading
With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say: Tell us about your business. Headquartered in Southern California, Apricorn was [...]Continue Reading
Believe it or not, it’s not as hard as you may think to land a royalty deal on a product invention…provided you have a truly “good” idea to start with, and you have some important steps completed before approaching companies. To begin, let me step back and explain what I mean by “royalty deal”, which [...]Continue Reading
Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution that launched in March to help small businesses handle data. Tell us about InfoDome and why you created it. InfoDome [...]Continue Reading
As an entrepreneur, do you have big dreams, but aren’t quite sure how to accomplish them? Well, here’s a fellow entrepreneur who is helping people just like you make their dreams a reality. Meet Stephen Dodd, Quantum Voyage, Inc. Lead Programmer and Project Manager for the new, personal goal-setting software at www.goalsettingforyou.com. Tell us about [...]Continue Reading
And as luck would have it, I was in the market for a new car and was especially looking for a Chevrolet Trailblazer. I really liked the person that I was speaking with and told them that I was in the market for a Chevy and asked if they would contact me. We exchanged business cards and I looked forward to their call.
A few days passed and I still had not heard from the salesperson. I was very anxious because I really wanted to buy a Chevy Trailblazer. So I gave them a call, leaving a voice message on their cell phone and on their office phone. And then I waited for a return call. And a few days, I still had not heard from the salesperson and so I gave up.
I decided that if they did not want my business, I would take my business elsewhere, ending up buying my Trailblazer through the car buying service located at my credit union.
I’ve had this happen to me several times, and in each case, the sales person, or business owner has lost thousands of dollars in sales from me all because they did not follow up!
I think many business owners confuse the term “marketing” with the term “selling.” Marketing is simply the process or strategies that you use to get the word out about your business and gather leads. Selling is the process of turning those leads into paying customers.
The biggest problem that I see in marketing your business is that you can be the best marketing in the world, but if you don’t convert the leads to clients you have nothing. And the most important step in converting leads to clients is simply following up with them.
There are many ways to follow up with leads or prospects, here are just three.
After you exchange information and agree to follow up, give them a call within 24 hours. Say something like, “Hey, I said I would follow up with you, and here I am! I would love to get together with you to learn more about your needs.” Don’t aim to sell them your product over the phone. Aim to set an appointment and to build a relationship. Find out about what they want before you start selling them.
If the thought of making a phone call gives you hives, then you could also follow up by email. The benefit to that of course is that you can do it at any time, and they can answer at their convenience. If you don’t hear back from them though, go back to step one.
3. Snail Mail:
Yes, snail mail still exists, and believe it or not people enjoy getting old fashioned cards and letters. If you’re just not sure about the person, or if you want to send them some additional information, sending a letter via regular mail is a good option. However, if the contact had indicated that they were interested in your product because they are looking to buy one in the near future, do not use snail mail. Give them a call first, within 24 hours is best.
The lack of following up is the biggest mistake small business owners make and it costs them thousands, if not millions. Don’t let this happen to you. Follow up with people right away. I guarantee your sales will soar!
Note: This is an excerpt from my upcoming book “How to Build Buzz for Your Biz: Tap into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business.”-->
Have you ever had this happen to you? Several years ago, I attended a business networking function and I just happened to strike up a conversation with a person who sold cars for a local Chevrolet dealership. And as luck would have it, I was in the market for a new car and was especially [...]Continue Reading
Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit. This shocking revelation led to over 200 stories in the media from all over the world. From Arizona to Tokyo, people were talking; even protesting; the Arizona restaurant that was cooking the Easter Bunny for dinner. [...]Continue Reading
Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands of dollars in free publicity just by running a contest! Secondly, everyone who enters the contest become a prospect for [...]Continue Reading
With summer just around the corner, business can slow down as folks head to the cool country or go on vacation. However it doesn’t have to be a slow time of year for your business. Here are 7 hot marketing ideas that will keep your business humming all summer long! 1. Host a food-eating contest! [...]Continue Reading
I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks. More small businesses are realizing that they need to market and promote their services more than ever to get their piece of the consumer’s shrinking budget. After all, if you don’t get your name [...]Continue Reading
If you want to get some new business, here are three quick tips that may help you boost your customer-list fast… 1. Make A List. Check It Twice. Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list. Research [...]Continue Reading
Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know. What is a Media Kit? A media kit is a package of information that allows reporters to get [...]Continue Reading
Are your eyes much bigger than your wallet, or your ability to focus and execute effective marketing in 2010? Has your New Year’s Resolutions come and gone already? How can you ensure you’re not biting off more than you can chew with your aspirations and actions? Here are four tips that you can apply to [...]Continue Reading
As a retail product expert, and working with the industry leaders in the field of placing products on retailer’s shelves (or on TV), I am honored to be partnering up with one of those industries experts – Jim DeBetta. Jim and I have decided to join forces to help budding entrepreneurs get the education and connections necessary [...]Continue Reading
EVERYONE! Please go do some shopping….. There is a bit of good news about shopping habits, amongst all the terrible news being reported about this horrific economy. Consumers are longing to go shopping, and retailers want to re-stock their shelves. However, both are afraid to “Just Do It”; make the first recovery move….. The fear [...]Continue Reading
Every time I tell people what I do as a Product Agent, and then start describing that I search for products for QVC, TV and retail product placement, inevitably 90% say, “Oh, I have a product idea, I just do not know what to do with it.” It never fails, ever. Then I start telling them [...]Continue Reading