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Posts Tagged “marketing to women”

And you thought marketing to women was simple…

Yesterday I was invited to attend a speaker series at the Center for Women’s Entrepreneurship featuring Mary Lou Quinlan on the topic of Marketing to Women.  At first, I thought, well, I know everything on thinking like a woman because I am a woman.  Boy, I was wrong, and I gained some huge insight into [...]

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Do You Believe In (Imaginary) Friends?

When talking to Jody DeVere about her company Ask Patty, it’s hard to know where DeVere ends and Patty begins. Both are smart, accomplished and energetic women, but only one has built several businesses, had children, and adapted through several industries. The other is a cartoon. Like best friends though, they do most everything together: [...]

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