The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “marketing strategy”

Free beer – an outrageous viral marketing idea

Did your mood just pick up? Are you smiling? We have an “Outrageous” board here at the StartupNation office where all of our team members are encouraged to write ideas on how we can better deliver fantastic value to our community. It’s called the “Outrageous” board because we’re supposed to write down anything that comes [...]

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Are Traditonal Marketing Strategies Still Best?

A recent survey about marketing to marketers examined how marketers want to be contacted. It claims they do not want phone calls, they prefer an e-mail with links. They say they don’t want cold calls or face to face meetings. What the survey didn’t examine is how effective the e-mail strategy really is. I know [...]

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TV is dying – an online marketing business opportunity?

A new report by ZenithOptmedia Group claims that ad buying on television is declining while advertisers are spending more money online. A Mediapost article says "Television’s share of ad expenditure is leveling off as the Internet takes over as the up-and coming advertising medium." Does this create an online marketing business opportunity for small businesses [...]

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My favorite holiday promotion yet…

(Entry by Rich Sloan) The deluge of holiday promotions is getting overwhelming. Offers for free shipping, unheard of discounts, etc., are EVERYWHERE! One recent promotional mailing, though, actually stopped me in my tracks. It was clever, different, and made me smile. It was from the local optical shop where i’d had an eye exam and [...]

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