I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I’m the first to admit that I’m not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I [...]Continue Reading
Posts Tagged “marketing strategy”
Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It’s worth it to take a look at these successful retailers to see what strategies they use that might work for your business too. 1. The Secret of Reach: Big box retailers [...]Continue Reading
Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths about marketing. Sorry, but I’m here to debunk those myths. Here’s the top 4. 1. Marketing is all I need [...]Continue Reading
The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package.
We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a poor run, so far losing more games than they have won, placing them at the bottom of their division.
We are having serious buyer’s remorse.
It’s during tough economic times that people want–no, they desperately crave–experiences that help them feel better. They want good prices, great experiences and companies that care. But more than that, they want to know that their decision was the right one.
How do you help your clients feel like the purchase they made with you was the right one? How do you prevent buyer’s remorse?
Looking at all of the empty seats at the Diamondbacks games should give you the answer; simply said, you need to be a winner. Attendance at Arizona Diamondbacks games is down 17.4%. And they are only one of two teams to have lost money last season.
Compare the attendance at the Diamondbacks games to the recent playoff experience of the Phoenix Suns, and you’ll see what I mean. Their attendance level was at 95% for the whole season. Winning sells!
If you own a business the same is true. Winning makes you win!! Customers will buy more, refer more, and keep coming back for more because they want to be associated with a winner!
So then, what does being a winner mean to you and your business? What makes your business a winner to your customers? I would love your comments here!-->
My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package. We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a [...]Continue Reading