marketing strategies small business Archives

The Ass Backward Way To Find Your Marketing Message (It Doesn’t Work)

Finding your marketing message “Niche” as an “artificial” construct is derailing the REAL work we need to do to get clear for our business, to define our message that will DRIVE us to do...

byLing Wong

April 9, 2015

Marketing your franchise (or small business) to a moving target

My uncle and small business owner, Mark Burris, could be your typical 21st century businessman. Let's take a look at his typical morning (pulled from his "IdeaBlog"): Tuesday, July 31. "It’s 5:50a as I write...

byJack Burris

July 31, 2007

Using multiple web channels to boost your marketing campaigns

One of the major advantages of the web is that it makes cross promotion simple. This is easy when you use multi-channel marketing. For example, I typically use blogs, RSS feeds, surveys, and videos to...

byRyan Allis

July 27, 2007

Separating your business from ‘the noise’

I bought a sandwich for lunch at yet another great little cafe in Silicon Valley the other day and happened across this note at the cash register. It was a simple reminder that taking a...

byRich Sloan

May 18, 2007

Oprah didn’t notice me, but a supermarket chain did!

Well, I wasn’t on Oprah yesterday. Some of you may have noticed. I noticed because I distinctly remember being with my husband during back surgery yesterday. Although there were a lot of curtains around, they...

byChris Hansico

May 4, 2007

Marketing Strategy for your Small Business: Just Do It !!

So often new startups spend lots of energy on marketing instead of simply doing great business and allowing (with some smart marketing help) the service to speak for itself through happy customers. Here's an example...

byJoel Welsh

April 25, 2007

The Axiom of Value

For the past century, traditional advertising was all about grabbing the customer's attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would stay in our memories. But...

byRyan Allis

April 6, 2007