marketing planning Archives

The Downside of Guerrilla Marketing-Four Things You Need to Know

If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window...

byWendy Kenney

February 25, 2012

Business Owners: If I Had Known Then What I Know Now

I've made many mistakes in business as a business owner the last 20 years. There was a time in the beginning when I thought that I had all of the time in the world. But...

byWendy Kenney

January 29, 2012

Advertising Your Small Business? Here’s What You Need to Know

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in frustration I would claim that...

byWendy Kenney

February 27, 2011

How to Become a Marketing Superstar

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as...

byWendy Kenney

February 20, 2011

One Little Marketing Strategy That Reaps Big Results

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but...

byWendy Kenney

February 14, 2011

Building Your Marketing Plan: Who’s Your Ideal Client?

Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his...

byWendy Kenney

May 23, 2010

Marketing Planning For Your Startup Business

So you're getting ready to start your own business; have you thought about your marketing plan? Your marketing plan doesn't need to be 100 pages of graphs and charts; it can be as simple as...

byWendy Kenney

May 8, 2010