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Posts Tagged “marketing innovation”

Using Your Website as an Innovation Platform

Innovate or die. OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another. Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music [...]

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