leads Archives

How to Follow Up With Sales Leads the Right Way

It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait...

byJustin E. Crawford

May 28, 2018

How to Create Exceptional Calls to Action on Your Startup’s Landing Pages

While there are plenty of tactics you can use to increase the appeal of your landing page, few are more important than your call to action (CTA). A headline may be what grabs your audience’s...

byLucas Miller

May 18, 2018

5 Common Reasons Why Your Startup is Losing Leads

Leads are the lifeblood of just about every small business. They’re the fuel that keeps the engine going. With a steady influx of targeted leads, you’ll make more sales, learn more about your customers and...

byParker Davis

August 3, 2017

Generating a Lead vs. Buying a Lead

Should Small Businesses Buy or Generate Leads? I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this ... because, frankly,...

byBob McCarthy

April 28, 2015

How to Build a Sales Lead Funnel

Build Your Sales Funnel As marketers, most of us spend a lot of time worrying about of the "front end" of our marketing efforts. Advertising campaigns, direct mail campaigns, email campaigns, search campaigns, PR campaigns,...

byBob McCarthy

November 10, 2014

Salesforce for cheap

I'm no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I've heard that the magic number is 6 or 7 points of...

byJonathan Hudson

June 25, 2005