The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “innovative marketing”

Innovative Idea: Dead Roses For Those You…Liked

Hard to tell if this qualifies as innovative or if it should be put in the “people-will-pay-for-anything” category…but I can say I’ve seen it all now.  I suppose it’s green, technically… I suppose it’s home based. Clearly niche, if you believe that only a small segment of the population would actually put money behind the [...]

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Experience Businesses: Sarah’s Smash Shack

If you position it right, you can market anything — especially if it aligns with a core human need. In this case,  Sarah’s Smash Shack was conceived to relieve people who are stressed-out. Could the timing be any more appropriate? Customers in San Diego can choose fragile tableware from the Smash Shack Menu—for example a [...]

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Customer Love: No Love Like Free Love

FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS.  From airline tickets to Wikipedia, and from laundry detergent to music downloads there is an all-out war for consumers’ ever-scarcer attention and resulting new business models and marketing techniques. There are also benefits [...]

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What does innovation mean to you?

This idea gives “green business” a whole new meaning… Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two [...]

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Doing Good, And Wanting A Piece Of It

On my way home from work, I heard a piece on NPR about the Quaker Oats Company sponsoring a northwest adventure Sergeant Preston of the Yukon/CBS/1955-58 and gave away one-inch plots of Yukon land as an incentive to buy their cereals — 21 million tiny parcels in all. The promotion worked, causing a mini “land [...]

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